FRMU Explained for Brand Builders
Quarter after quarter, the dashboard lights up with awareness, favorability, search, and social. You can point to movement, yet margins feel tighter, promo spend creeps up, and loyalty looks fragile. The funnel view explains episodes in the journey, but not the quiet moments between purchases when people decide whether your brand still matters. That gap […]
Brand is a Relationship, Not a Funnel
Funnel marketing vs brand relationships: what your metrics miss Awareness is rising, conversion is steady, yet price sensitivity is creeping up. The funnel view is not explaining why. Dashboards tell a familiar story with reach, clicks, and conversion, while classic models such as AIDA (Awareness, Interest, Desire, and Action), loyalty loops, and conversion ladders map […]
CEO’s Guide to Marketing: Commercial Leadership and Capital Allocation
Total Economic Impact of BERA.ai
Why Co-locating IHOP and Applebee’s Will Work
Co-locating restaurant brands is easy to talk about and hard to pull off. Most examples create more confusion than clarity. But every so often, two brands become stronger by partnering with each other. This is exactly what’s happening with IHOP and Applebee’s. Dine Brands, the parent company of both IHOP and Applebee’s, is expanding its […]
CX and Culture Connection: Unlocking Real Strategy with Clarified Objective
BERA.ai Named Best SaaS Solution for Sales, Marketing, and CRM
We are thrilled to announce that BERA.ai has been named the Best SaaS Solution for Sales, Marketing & CRM at the prestigious 2025 SaaS Awards. This is a huge honor, and we are incredibly proud of our team for their hard work and dedication in building a platform that is revolutionizing how businesses connect brand […]
Dell’s Brand is Losing Touch with Young Adults, and It’s Costing Them
Dell is in a bind. Its brand equity is slipping among younger adults, and the fallout is showing up on the balance sheet. Among this audience, Dell just doesn’t stand out. Compared to leaders like Apple, Microsoft, and Samsung, BERA’s data shows that Dell lags far behind on perceptions of what makes a brand feel […]
As Tariffs Rise, Dell’s Brand Equity Falls…
How to Achieve the Multiplier Effect
