How “Great Jeans” Hit the Mark with Gen Z
How “Great Jeans” Reignited American Eagle With Gen Z
In July 2025, American Eagle launched its “Sydney Sweeney Has Great Jeans” campaign and immediately entered the center of cultural debate. Some audiences interpreted the creative as a confident, product-focused denim ad built around celebrity visibility, while others questioned its tone and timing. Public reaction was divided, yet the brand data reveals that the most […]
Brand-to-Business: Time Series Correlation Case Study
How to Connect Brand to Business
How to Build Brand Equity With Partnerships
When two brands come together with the right intent, they can expand reach, shift perception, and create stronger connections with the audiences that matter most. That’s why partnership investment continues to rise across industries, even as marketing teams face more pressure to prove impact. At the same time, many organizations still struggle to measure what […]
Brand-to-Business: Consumer Cross-Sectional Case Study
The 2025 BERA.ai Brand Equity Report
Brand-to-Business: MMM Case Study
How to Build Partnerships That Drive Results
Lead with Meaning: How Brand Becomes the C-Suite’s Job
In the final episode of the Brand Builder’s Playbook, David Aaker and Dr. Marcus Collins explore why leadership, not advertising, is the real test of brand strength. Both see the same problem playing out across industries. Marketers talk about purpose and innovation, but too many still chase short-term wins that drain long-term value. Their call […]