Author: Ali Nagy

WARC x BERA.ai Podcast: How brand equity drives growth

Brand equity is critical to growth

As ‘revenge travel’ slows, what can airlines do with their brands to optimize their pricing?

What’s Brand Love Got To Do With It? Webinar

Movable Middles Growth Framework (MMGF) Research Challenging Conventional Marketing Growth Frameworks by Proving Targeting in the Digital Age Matters Most

Ryan Barker on how brand investments create value

Industry Spotlight: What Social Media Brands Tell Us About Brand Equity, the Sales Funnel, and Performance Marketing

How a brand crisis plays out in Red states vs. Blue states

Industry Spotlight: What Social Media Brands Tell Us About Brand-Building Across Different Audiences

Industry Spotlight: What consumer insurance tells us about brand awareness