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In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works.

In partnership with the team at BERA.ai, Jim Stengel, along with co-host Ryan Barker (CEO of BERA.ai), will explore how today’s top marketers are building resilient, revenue-driving brands—and how they’re reimagining the playbook in an era of AI, shifting consumer expectations, and constant disruption.

This 10-part series features co-host appearances from Lindsey Wehking (Nonfiction Research) and Cait Lamberton (Wharton School), as well as unfiltered conversations with chief executives behind some of the world’s most iconic brands.

Have a question you want us to answer on our listener Q&A?
Submit your voice note or question to podcast@bera.ai.

Access the Playbooks Below!

Part 1: Why is it important to build a brand? - Coming Soon!
Guest: Chris Burggraeve
Part 2: Beyond Awareness: The Business Impact of Brand Love - Coming Soon!
Part 3: Turning Brand Perception into Pricing Power - Coming Soon!
Part 4: The Science of Brand ROI: Measuring What Matters - Coming Soon!
Part 5: Brand vs. Performance Marketing: Finding the Right Mix - Coming Soon!
Part 6: The Partnership Payoff: Picking the Right Collaborations - Coming Soon!
Part 7: Smart Spend: Mastering Media Mix for Maximum Impact - Coming Soon!
Part 8: Getting Brand Buy In & Activating the Playbook with Listener Q&A - Coming Soon!