As challenging as it may be to invest in brand equity, the results of other companies’ successful brand-building efforts are all around us, even if they appear to be tantalizingly out of reach.

• What could brand leaders have done to anticipate their crumbling brand equity and revenue?
• What are today’s winners like Coca-Cola, Starbucks, Amazon, and Apple doing right to maintain their Brand Love advantage?
• What could they have done to prevent Boredom (where consumers fall out of favor) or Divorce (where customers refuse to spend)?