To help you decisively drive your Brand to Business performance, our causal analysis algorithm is powered by an ever-growing foundation of more than 2 billion data points a year.
The Love Curve
Identify your brand’s emotional connection with the cultural framework to clearly develop your strategy: growth, revitalization, or sustained success.
Today vs Tomorrow
There are leading and lagging indicators that describe a brand’s health. As brand health today does not guarantee brand health tomorrow, BERA’s Brand Balance metrics highlight momentum so you can focus on positive future performance.
Ingredients of Brand Love
Compare and track the primary, leading indicators of brand and business performance to identify your opportunities.
Brand Economics
The economic purpose of finding brand love – or maximizing consumer’s relationship with your brand – is to reduce price sensitivity. Perceptions of Competitive, Uniqueness, and Meaning predicts sustainable demand and profitability.
Brand DNA
Identify the purpose, emotional, functional, and experiential drivers of brand growth.
The 5P Brand Levers
Isolate performance with each lever to identify your opportunities.
Engagement Segments
Size and profile consumer segments in order to prioritize your opportunities to increase share.
The Love Map
Monitor and manage your brand’s performance geographically at the national, regional, and local levels.
Time Series
Leverage emerging trends to manage and predict short and long term outcomes.
Move from share of category to share of mind, heart, and wallet
BERA takes you beyond your category competitors, and gives you a broader understanding of how your brand competes in the world.
Outsmart within category
How do you extract the best of your category to win?
Outsmart outside of category
How do you capitalize on the best of brand culture to grow?
Outsmart by region
Where are the opportunities to have the greatest impact?
Outsmart by audience
Who represents the greatest driver of tomorrow?
Human insights
Behavioral science at the core
Fueled by millions of real people, real-world choices, and in real-time in order to accurately forecast what they will do next.
Uninterrupted view
Continuous real-time course correction
The most comprehensive qualitative and quantitative intelligence designed to maximize actionability.
4,000+
brands
200+
categories
2.1 bn
data points
Immediate return
A proven framework that delivers on day one
Rich historical data in a predictive analytical engine prescribes your path forward on day one.
Personalized lens
Configure to align with your brand and business
Whether you are managing your brand globally to locally, demographically, or other segments…
A platform that ensures you can access the intelligence you need in the way you want.
Predictive intelligence
You’ve always been told where you have been, now understand where you should go.
See why some of the world’s best brands choose BERA
