The CMO Podcast: Prosperity Through Purpose | Target
- Content: Podcast
- Date: 01 December 2020
The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue.
In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why.
Joining Jim on this episode is Samantha Avivi, a growth consultant at The Jim Stengel Company, and Joah Santosthe, Chief Marketing Officer at BERA, the predictive analytics brand tech platform. Together, they discuss how Target scores on growth, purpose, and more.
Full disclosure, The Jim Stengel company is a partner and investor in BERA.