Winning Digital Customers: Predictive Brand Tech Expert and Founder of BERA, Ryan Barker
- Content: Podcast
- Date: 09 July 2021
This week, Ryan Barker, predictive brand tech expert and founder of BERA, joins me to discuss why customer love is a key performance indicator, the difference between companies with strong purpose and brand presence and those without, and why price-point messaging and discounting isn't as beneficial as marketers believe. Listen now to hear Ryan's experience using precision marketing to tailor effective messages to the most relevant audiences.