eMarketer Tech Talk: Managing the Impact of Your Marketing Investment
- Content: Podcast
- Date: 30 September 2021
Find out why creating brands that consumers love matters, and how to measure brand impact while exceeding your short- and long-term goals. Hear from Neustar’s Catie Daly, senior consultant, and BERA’s Henry Tam, SVP, global sales and partnerships.
Watch this webinar and learn how to:
- Optimize your marketing with metrics that matter, including brand affinity, sales, and retention
- Identify the market impact affecting your sales performance like seasonality, competition, and pricing
- Manage your marketing analytics through the lens of a case study