The CMO Podcast: Prosperity Through Purpose | Panera Bread
- Content: Podcast
- Date: 13 November 2020
Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing
In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak.
Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for The Jim Stengel Company, and Ryan Barker who is the founder and CEO of BERA. BERA created the first predictive brand tech that measures exactly what impacts profitability and brand awareness. Full disclosure, The Jim Stengel company is a partner and investor in The Bera Group.