The CMO Podcast: Prosperity Through Purpose | Evol
- Content: Podcast
- Date: 30 September 2020
In the inaugural episode of The CMO Podcast series, Prosperity Through Purpose, we take a look at single-serve frozen meals.
In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose-driven marketing, we take a look at single-serve frozen meals.
This nearly billion-dollar food category has seen a substantial uptick in the last few years, particularly during the COVID-19 pandemic, but what is the staying power of this category?
We answer that question by taking a critical look at the frozen food brand, EVOL. Joining Jim to look at how this brand is making strides in their category through purpose is Ryan Barker the CEO of BEA, and Suzanne Tosolini a growth advisor for The Jim Stengel Company.
Full disclosure, the Jim Stengel company is an investor and partner in Bera, a brand building firm that created the first predictive brand tech that measures exactly what impacts profitability and brand awareness.