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How to create a brand that resonates with today’s consumers and feels authentic and real

  • Content: Article
  • Date: 01 April 2022

What do Burt's Bees, PayPal, Crayola, AAA, Intel, and Amazon have in common? They put themselves out there in bold and engaging ways and let their customers know exactly who they are and what they represent. 

They look out for their consumers' interests and care deeply about customer experiences. They own it all–the good, the bad, and the ugly, and they do it honestly and with integrity. They hold themselves accountable. They embody authenticity. The product delivers on what is advertised – it’s that simple. They’re real

These factors determine how authentic brands are perceived: 

Reliable: Consumers rate brands as authentic when they "deliver on promises" and are "high quality."

Respectful: These brands "treat customers well" and "protect customer data and privacy" – a key concern for consumers across markets.

Real: Brands that rate high on this driver "communicate honestly" and "act with integrity" regardless of the outcome. 

Tim Crow of sports marketing firm Synergy wrote, “Like all smart companies, Nike realized that it needs to stand for something within culture. In this instance, it’s on the side of athletes, young black kids, civil rights proponents, and people against Donald Trump.” 

Yet, no matter which side of the fence you perched on, it was undeniably raw and authentic. Nike and Colin Kaepernick demonstrated their values by having these powerful conversations, and remarkably, once the dust settled, both came out victorious – all because they were real–to who they are, what they believe, and how they conducted themselves. 

Now, no one is saying being real and authentic is easy or that there won’t be choppy waters ahead, but brand integrity outlives CMOs. Companies in it for the long haul should consider their realness if they want to secure long-term success with employees, consumers, and customers alike. 

Consumers want authenticity and realness 

“What makes a brand real is that it’s trustworthy. It's honest, takes care of its customers, and goes out of its way to make its customers happy.” – BERA survey respondent

It’s not just brands that seek to be authentic and real. Consumers want authenticity; they want to know that a brand truly cares about their wants and needs. Brands today are eager to create real, emotional-based connections that don’t just resonate with buyers but leave them with a lasting impression of brand loyalty and love. 

Dove’s 2004 Campaign Real Beauty, which used real women instead of models, was named the Best U.S. Campaign of the Past 20 Years and won the hearts of consumers worldwide. It felt real to the women to finally see themselves portrayed in print. 

Benefits of building an authentic brand:  

Gives your brand a voice: consumers are looking for a brand that resonates with them in a sea of choices. You connect deeper with your audience by sharing an authentic brand opinion or value. 

Builds community and purpose: consumers gravitate towards brands that speak their language authentically and genuinely and want to connect with you in a heartfelt and genuine way. 

Stand apart from the crowd: wearing your heart on your sleeve is a simple but effective way to differentiate yourself from your competitors and is a fantastic way to generate consumer loyalty and advocacy. 

So how does a brand create a real emotional experience? Being real can look different for every brand, authentic and transparent pillars define being real. Let’s explore. 

What is brand authenticity?

Expressing your brand as real and authentic can be a powerful statement that consumers use their wallets like votes. When you focus on being real, you lay the foundation for a long-lasting relationship. 

Consumers can immediately tell if a brand is authentic in the social media era. When building consumers' trust, brand authenticity is the backbone. When consumers feel brands are genuine and honest, they are more likely to spend time and money with your brand. 

Being real may look like this: 

Speaking your truth: when brands are truthful, they demonstrate your trustworthiness and be perceived as real. 

Aligning words and actions: if you offer a limited-time discount, did it end on time? If you pledged a percentage of profit to charity, did you donate? 

Admitting when you are wrong: brands aren’t omnipotent, and handling conflict or consumer unrest can strengthen your relationship when taken with authenticity. 

Making statements and decisions consciously: are you considering your consumer's best interests, or are you saying you are to increase revenue? 

Being courageous: taking a stand for something you believe in can be incredibly powerful and real. 

How your brand expresses itself emotionally, will determine how consumers perceive it. To win in today’s competitive world, where commoditization stands at every street corner, a brand must define its differentiation to become meaningful and unique.  

As a recent McKinsey report found:

“Gen Zers value individual expression and avoid labels. They mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions highly analytical and pragmatically. That is why, for us, Gen Z is ‘True Gen.’” 

Take Burt's Bees as another example. Their mission is bold and heartfelt: “What you put on your body should be made from the best nature has to offer.” The philosophy is real because it's grounded in Burt’s craft as a beekeeper, with honey the product. As a result, we see Burt's on the BERA Love curve as a strong brand love among consumers. 

The founding story is romantic and charming and engages consumers through authentic and real stories. Burt’s Bees uses Instagram to share a curious blend of images and videos. Retelling their founder's quest for a simple holistic life is a central part of the Burt’s Bees brand they created an immersive 360-degree tour of Burt’s original cabin in the Maine countryside. 

How to define and measure an authentic brand 

Given the role of brand purpose in driving business value, the all-important question becomes how do you define and measure it? 

BERA teamed up with world-renowned marketing expert Jim Stengel to create a brand that resonates with today’s consumers and feels authentic and real (alongside 60+ BERA attributes). As the former global CMO of Procter & Gamble and author of the book “Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies,” Jim has dedicated his career to understanding and championing brand purpose.  

These brands keep it real and rank highly on the BERA purpose score:  

BERA and the Jim Stengel Company surveyed a nationally representative sample of 1,536 consumers on 48 brands. Using BERA’s category agnostic framework for measuring brands removes traditional biases of asking brands. The 48 brands represented 48 different sectors ranging from consumer packaged goods to hotels, banks, and celebrities.

With the proper measurement of this critical element of brand positioning firmly in place, leading marketers can differentiate their brands through purpose, outsmart their competition, and drive tangible business value. 

Summary 

Consider blending innovative and tried-and-tested ways to engage your brand to become more approachable and authentic. For example, having a mission statement on your website and hoping it boosts sales doesn’t cut it; consumers want to see and hear your story and engage in conversations about shared beliefs. 

You are encouraged to share stories, anecdotes, customer successes, and other facets of your brand that are authentic and trustworthy. 

Here are some quick takeaways from brands perceived to be real:   

Be consistent with your brand values and mission  

Share your brand values and mission statement that feels authentic and in alignment with your brand. Be consistent; consumers want to know that you can walk and you mean what you say. When you consistently communicate your values authentically, consumers will view your brand as unique, reliable, and dependable. 

Build genuine relationships with customers and prospects 

The backbone of all genuine relationships is trust and communication. Therefore, brands should seek ways to engage their customers and prospects and listen. We often think about what we want to say in marketing, but listening to our customers and prospects allows for honest and transparent communication to flow freely.  

Be approachable and initiate real conversations  

Understanding what platforms your audience prefers to use will illuminate different types of communication and create a more authentic experience. For example, Tesla fans share their opinions on Reddit and Twitter; if you were Tesla, wouldn’t you want to be there? Likewise, Nestle shares their favorite (and fans submitted) recipes on Pinterest.  

Being real is just one of the 42 emotional attributes of a brand’s positioning that BERA tracks in your brand purpose score.

BERA Score
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
  • Clorox98.9798.97
  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
  • McCormick (spices)97.0297.02
  • FedEx/Federal Express96.9596.95
  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
  • Crest Pro Health (mouthwash)96.7696.76
  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
  • Glad (trash bags)96.1796.17
  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
  • Olympic Games9595
  • Nestlé94.9694.96
  • CHEEZ-IT94.8894.88
  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
  • Welch's94.6694.66
  • Aunt Jemima94.694.6
  • Dairy Queen94.5294.52
  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
  • Will Smith93.9593.95
  • CVS pharmacy93.9393.93
  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
  • Life Savers (candy)93.7993.79
  • Lipton93.7893.78
  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
  • OxiClean93.1193.11
  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
  • Mastercard93.0893.08
  • Discovery Channel93.0493.04
  • Fisher-Price9393
  • WIKIPEDIA92.9692.96
  • iPad92.8992.89
  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
  • GE (General Electric)92.3292.32
  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
  • Wendy's91.9591.95
  • Sprite91.9591.95
  • Honda91.9391.93
  • Olive Garden91.7191.71
  • Frosted Flakes91.6591.65
  • General Mills91.5391.53
  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
  • Paramount91.2791.27
  • Bounce (laundry product)91.2391.23
  • Batman (character)91.0291.02
  • Hulu90.6990.69
  • Adam Sandler90.5190.51
  • McDonald's90.4890.48
  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
  • Warner Bros.90.3990.39
  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
  • Blue Cross Blue Shield89.8589.85
  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
  • eBay88.9388.93
  • Taco Bell88.9388.93
  • 7-Up88.9288.92
  • Intel88.788.7
  • Ghirardelli88.6788.67
  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
  • Verizon85.2785.27
  • HBO85.2585.25
  • Jelly Belly85.2185.21
  • Great Value (snack foods)85.0885.08
  • Verizon Wireless85.0785.07
  • Arby's84.9984.99
  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
  • Law And Order: SVU78.3778.37
  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
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  • Nike Basketball56.9756.97
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  • Barstool56.7256.72
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  • Bacardi56.5756.57
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  • Yard House Restaurant54.454.4
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  • Monistat54.1754.17
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  • YahooSports.com53.6653.66
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  • Prevention53.6453.64
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  • Don Omar53.653.6
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  • Egencia53.5453.54
  • Up & Up (children's disposable diapers)53.553.5
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  • Woodford Reserve53.4853.48
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  • Jason Aldean53.4453.44
  • Maron53.4153.41
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  • Concur (travel booking site)53.453.4
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  • Golden Road53.3453.34
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  • Chateau Ste. Michelle (wine)53.2653.26
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  • Schweppes Seltzer53.1853.18
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  • NBC Sports Network53.1653.16
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  • Courvoisier53.0253.02
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  • Monterey Gourmet Foods52.952.9
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  • Konami52.8752.87
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  • Shoe Carnival52.8252.82
  • Sparkle52.8252.82
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  • Project Blue Book (tv show)52.7852.78
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  • Upside.com52.752.7
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  • Albertsons52.6852.68
  • Swanson52.6652.66
  • Up & Up (youth pants)52.6152.61
  • 10 Barrel52.5852.58
  • Pardon the Interruption52.5652.56
  • Southern Living52.5152.51
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  • Poise (adult diapers)52.4352.43
  • Rumchata52.4252.42
  • Forever 2152.3752.37
  • Sage (software)52.3752.37
  • Highly Questionable52.3752.37
  • Stop & Shop52.3652.36
  • Jameson Irish Whiskey52.3552.35
  • Trivago52.352.3
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  • Rover52.2252.22
  • Rockport52.2252.22
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  • La Choy52.2152.21
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  • Avión (tequila)52.1452.14
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  • Emmy Awards52.0652.06
  • MSN52.0652.06
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  • Warner Archive51.9451.94
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  • Oracle51.8851.88
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  • Spectrum51.7551.75
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  • Upromise51.6151.61
  • Kia Sorento51.551.5
  • Ultra Music Festival51.551.5
  • How to Get Away with Murder51.551.5
  • Stella Artois51.4851.48
  • Belvedere Vodka51.4651.46
  • Easy Spirit51.4251.42
  • Stonyfield Farm51.3451.34
  • Cole Haan51.2951.29
  • Up & Up (liquid bleach)51.2751.27
  • Up & Up (training pants)51.2651.26
  • Symantec51.2651.26
  • Josh Cellars (wine)51.2451.24
  • Smirnoff Ice Electric51.2351.23
  • BET51.2151.21
  • Cannes Film Festival51.2151.21
  • Corona Light51.1851.18
  • Last Man Standing51.1351.13
  • Dillard's51.1351.13
  • Chicago Med51.1151.11
  • truTV51.1151.11
  • Bear Naked51.151.1
  • JetBlue51.0851.08
  • Zaditor51.0451.04
  • Country Music Awards51.0351.03
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  • MyHeritage50.9350.93
  • Jose Cuervo50.950.9
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  • Simply Summer's Eve (feminine hygiene)50.7750.77
  • Fresh Off the Boat50.7650.76
  • Sam Adams50.7450.74
  • Cooking Light50.6950.69
  • DeLeón Tequila50.5950.59
  • Sutton Group50.5850.58
  • Country Inn & Suites50.5350.53
  • Merrell50.5150.51
  • Smirnoff Ice50.4950.49
  • George Dickel Tennessee Whisky50.4850.48
  • American Dad50.3850.38
  • S.Pellegrino50.3150.31
  • Finish Line50.2850.28
  • ars-technica50.2650.26
  • Monkey Shoulder (whiskey)50.2550.25
  • CA Technologies50.2550.25
  • Naturalizer50.2150.21
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  • The Capital Grille50.1850.18
  • Bud Light50.1750.17
  • MSNBC50.1750.17
  • IHG Rewards Club50.1650.16
  • The International Dota 2 Championships50.1650.16
  • black-ish50.0950.09
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  • Lacoste49.9749.97
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  • Red Stripe Jamaican Lager49.949.9
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  • Express (clothing)49.8549.85
  • Kayak (travel booking site)49.8349.83
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  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • Accor49.5449.54
  • Contigo49.549.5
  • The Week49.549.5
  • Kendall Jackson (wine)49.4849.48
  • World of Tanks WGL Grand Finals (tournament)49.4749.47
  • All In With Chris Hayes49.4549.45
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  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
  • Comedy Bang! Bang! (tv show)49.4149.41
  • Almay49.3849.38
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  • Smithwick's Irish Ale49.3349.33
  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
  • Hendrick's49.249.2
  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
  • Aerosoles49.1249.12
  • Newcastle Brown Ale49.0949.09
  • Metlife49.0749.07
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  • Alec Baldwin49.0349.03
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  • Williams Sonoma48.7148.71
  • Reed Krakoff48.748.7
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  • Tiesto48.6748.67
  • Aadvantage48.6348.63
  • Hawaiian Airlines48.6348.63
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  • Tribeca Film Festival48.648.6
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  • Palm Breeze48.4648.46
  • Old Forester48.4448.44
  • Scorpion (tv show)48.4348.43
  • Smart Ones48.4148.41
  • Coors48.3948.39
  • O.B. Feminine Hygiene48.3848.38
  • InterContinental Hotels48.3748.37
  • J. Mendel48.2848.28
  • Better Call Saul48.2848.28
  • Salesforce.com48.2848.28
  • Park Inn by Radisson Hotels48.2648.26
  • Remy Martin48.2148.21
  • DanActive48.1648.16
  • AT&T TV48.1648.16
  • Windstream (telecom provider)48.1648.16
  • Helmut Lang48.1548.15
  • IFC (tv channel)48.1248.12
  • Hennessy48.1248.12
  • American Legion Magazine48.0748.07
  • Time Warner48.0648.06
  • Seagram's Escapes48.0148.01
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  • Night Hotels47.8947.89
  • FOOD & WINE47.8847.88
  • Fox Sports 1 (FS1)47.8647.86
  • Kristen Stewart47.8547.85
  • Guideposts47.8547.85
  • Smirnoff Ice SMASH47.7947.79
  • Kia Optima47.7847.78
  • Graco47.7647.76
  • New York Times Magazine47.7547.75
  • Yahoo! Music47.7147.71
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  • The TODAY show47.6747.67
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  • Undisputed47.5947.59
  • Compass (real estate)47.5647.56
  • Harp Lager47.5147.51
  • First Take47.4647.46
  • Straight Talk47.4447.44
  • el Jimador47.3947.39
  • bloomingdale's47.3647.36
  • Nike Golf47.3347.33
  • Patch.com47.3147.31
  • Saucony47.347.3
  • House Beautiful47.2947.29
  • Coachella Valley Music & Arts Festival47.2947.29
  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
  • DISH (tv provider)47.247.2
  • Perrier flavored47.1547.15
  • Four Peaks47.1547.15
  • Tim Hortons47.1347.13
  • Merrill Lynch47.1247.12
  • Ameritrade.com47.147.1
  • Phil Mickelson47.147.1
  • Bar Louie47.0547.05
  • Henry's Hard Sodas46.9646.96
  • Hitachi46.9546.95
  • Buchanan's46.9446.94
  • Nine West46.9146.91
  • Yellow Tail46.7946.79
  • Goodnites46.7846.78
  • Eight O'Clock46.7446.74
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  • Don Julio46.6846.68
  • Plenti (rewards program)46.6246.62
  • WE tv46.646.6
  • League of Legends Championship Series46.646.6
  • Jones New York46.5246.52
  • Breckenridge46.4746.47
  • LaCroix46.4446.44
  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
  • Condé Nast Traveler46.346.3
  • Bleacher Report46.2446.24
  • Meijer46.2446.24
  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
  • Modelo Especial46.2146.21
  • Bahama Breeze46.246.2
  • Coors Light46.1346.13
  • Top Job (liquid bleach)46.146.1
  • True Detective46.0946.09
  • DAZN46.0946.09
  • Peligroso Tequila46.0246.02
  • Elysian45.9845.98
  • Giant Eagle45.9645.96
  • BlackBerry45.8945.89
  • Scoop Away (cat litter)45.8845.88
  • Poland Spring Sparkling45.8245.82
  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
  • Mike & Molly45.7845.78
  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
  • L.e.i.45.6545.65
  • Abercrombie & Fitch45.6345.63
  • Men's Fitness45.6245.62
  • GoDaddy45.6145.61
  • Universal Kids45.5645.56
  • FAGE45.5445.54
  • Motel 645.5245.52
  • Scandal45.4945.49
  • Winn Dixie45.4445.44
  • TNT (delivery services)45.4445.44
  • PNC Bank45.4345.43
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  • Miller High Life45.4245.42
  • Nutrisystem45.445.4
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  • Orbitz.com45.3345.33
  • Miller Lite45.2345.23
  • Francis Ford Coppola Winery45.1745.17
  • Berkshire Hathaway Home Services45.1645.16
  • Saks Fifth Avenue44.9844.98
  • StyleList44.9644.96
  • Monster (energy drink)44.9544.95
  • White House Black Market44.9444.94
  • VH144.9444.94
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  • Thermador44.944.9
  • WhatsApp44.7944.79
  • The X Factor44.7544.75
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  • White Claw Hard Seltzer44.7544.75
  • Donna Karan44.6844.68
  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Dynamo44.4944.49
  • Travelers (insurance)44.4944.49
  • New York Magazine44.4544.45
  • Hy-Vee44.4244.42
  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
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  • Drake44.2644.26
  • UFC (Ultimate Fighting Championship)44.2344.23
  • Fruit2O44.2144.21
  • Super 844.1844.18
  • Crystal Springs44.0944.09
  • REAL SIMPLE44.0844.08
  • Zerowater44.0244.02
  • Yuengling4444
  • Sofie43.9943.99
  • lululemon athletica43.8943.89
  • Yuban43.8443.84
  • Elle Décor43.7943.79
  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
  • SAP43.6443.64
  • Ciroc43.6343.63
  • United Mileage Plus43.6243.62
  • The Herd43.6143.61
  • Tumi43.6143.61
  • EBONY43.643.6
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  • The Glenlivet43.5743.57
  • Frontier (charcoal)43.5643.56
  • Royal Oak (charcoal)43.543.5
  • WIRED43.3843.38
  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
  • HSN (Home Shopping Network)43.1743.17
  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
  • Le Meridien4343
  • Chivas Regal42.9442.94
  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
  • RE/MAX42.6342.63
  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
  • MOTOR TREND41.9641.96
  • Oxygen (tv channel)41.9541.95
  • Ann Taylor41.8941.89
  • Call of Duty World Championship (tournament)41.7841.78
  • Woman's World41.7641.76
  • Kona41.7141.71
  • News Corporation (Fox)41.7141.71
  • Anderson Cooper 36041.7141.71
  • Buzzfeed41.741.7
  • THE NEW YORKER41.6541.65
  • Jagermeister41.6341.63
  • TD Bank41.6341.63
  • Crabtree & Evelyn (beauty)41.6141.61
  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
  • Bergdorf Goodman40.9440.94
  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
  • Consumer Cellular40.7840.78
  • Sotheby's International Realty40.7640.76
  • Diesel (fashion)40.7640.76
  • Michelob Ultra40.6740.67
  • Ban40.6640.66
  • MSNNews.com40.5240.52
  • Chico's40.5240.52
  • Travelodge40.5140.51
  • The Goldbergs40.4740.47
  • 5 Hour ENERGY40.4540.45
  • Tidal40.440.4
  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
  • Meet The Press with Chuck Todd40.2840.28
  • Boardwalk Empire40.2140.21
  • Windermere40.240.2
  • WWE (World Wrestling Entertainment)40.1640.16
  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
  • Seagram's Gin39.9539.95
  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
  • Turner Sports33.7633.76
  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
  • AIG (insurance)30.7930.79
  • Sean "Diddy" Combs30.630.6
  • Empire (tv show)30.5630.56
  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
  • Canadian Mist30.1630.16
  • Univision29.9829.98
  • RBC Bank29.7929.79
  • Natural Light29.7229.72
  • MySpace29.6529.65
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  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
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  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
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  • Silicon Valley24.9524.95
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  • Khloe Kardashian Odom24.0124.01
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  • M&M's99.4799.47
  • Google99.3999.39
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  • Reese's99.0699.06
  • Hershey's99.0199.01
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  • Clorox (liquid bleach)98.998.9
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  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
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  • Snickers97.6597.65
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  • Tide97.5497.54
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  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
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  • Doritos96.9196.91
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  • Twix96.4396.43
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  • Pringles96.1496.14
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  • Best Buy95.4995.49
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  • HP95.3695.36
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  • PLANTERS peanuts95.2195.21
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  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
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  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
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  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
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  • Discovery Channel93.0493.04
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  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
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  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
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  • Sprite91.9591.95
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  • Paramount91.2791.27
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  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
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  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
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  • KFC90.2690.26
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  • Scrubbing Bubbles90.1490.14
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  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
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  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
  • eBay88.9388.93
  • Taco Bell88.9388.93
  • 7-Up88.9288.92
  • Intel88.788.7
  • Ghirardelli88.6788.67
  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
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  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
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  • SKECHERS85.9885.98
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  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
  • Verizon85.2785.27
  • HBO85.2585.25
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  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
  • Law And Order: SVU78.3778.37
  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
  • Cameron Diaz73.0373.03
  • DC Entertainment73.0373.03
  • Courtyard by Marriott73.0273.02
  • T-Mobile72.9672.96
  • Xbox72.8972.89
  • Jeep Grand Cherokee72.8672.86
  • GoGurt72.8572.85
  • Totino's72.8372.83
  • Huggies Pull-Ups72.7772.77
  • Nike Running72.7772.77
  • Yahoo! Answers72.6472.64
  • Tampax72.672.6
  • Carhartt72.5372.53
  • Ball Park (frozen foods)72.4572.45
  • Woolite72.4572.45
  • Tina Fey72.472.4
  • Fiji Water72.3972.39
  • Smartfood72.3672.36
  • GLACÉAU smartwater72.3272.32
  • Zyrtec72.2672.26
  • Sting (artist)72.1272.12
  • Kellogg's Nutri-Grain72.172.1
  • Instagram72.0872.08
  • Caterpillar72.0472.04
  • TBS72.0372.03
  • Allstate72.0172.01
  • Criminal Minds71.9971.99
  • Crocs71.9571.95
  • Hormel71.7971.79
  • United Airlines71.6771.67
  • Airbnb71.5671.56
  • Red Baron71.5571.55
  • DoorDash71.2471.24
  • ABCNews.com71.2371.23
  • NBC News71.271.2
  • Wheaties71.1771.17
  • Calvin Klein71.1771.17
  • Rold Gold71.1371.13
  • Powerade71.1271.12
  • Healthy Choice71.0971.09
  • Lincoln71.0771.07
  • Best Western70.9670.96
  • Jack Link's70.9170.91
  • expedia.com70.8870.88
  • Fox Network70.870.8
  • TNT (Turner Network Television)70.4870.48
  • Apple Music70.4670.46
  • TIFFANY & CO.70.4370.43
  • Residence Inn by Marriott70.3570.35
  • Viva (paper towels)70.3270.32
  • Allegra (medicine)70.2970.29
  • Stranger Things70.0970.09
  • Seventh Generation70.0570.05
  • Grogu (The Child)69.9269.92
  • Progressive (insurance)69.9269.92
  • Fabuloso69.9169.91
  • Chrysler69.8769.87
  • Honeywell69.7969.79
  • Foot Locker69.7769.77
  • Banquet69.7369.73
  • Kia69.769.7
  • Rite Aid69.6869.68
  • Geek Squad69.6269.62
  • Audible (an Amazon company)69.61