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How to create an inclusive brand that advocates and empowers the consumer.

  • Content: Article
  • Date: 15 April 2022

One for all and all for one; inclusive brands are the rallying cry for a welcoming world where any and everyone feels included and valued. Inclusive brands celebrate what makes us unique and special and gladly accommodate consumers with a myriad of options not commonly found in the marketplace.

This is part 2 in the BERA Attributes series; read part 1 on How to create a brand that resonates with today's consumers and feels authentic and real here.

Being inclusive is no longer the sole responsibility of HR; people are responsible for making their peers, customers, employees, and everyone in between, feel welcome and valued, and sharing the desire to become more inclusive and accepting of different viewpoints can lead brand marketers down thoughtful and impactful avenues of exploration. From websites and messaging to building creative teams, inclusivity touches every aspect of the brand. 

In the wise words of Catherine Pulsifer, "We are all different, which is great because we are all unique. Without diversity, life would be very boring." So, consider this key attribute if you're looking to maximize your brand in innovative and progressive ways and be more people-centric.

How to build brand inclusivity

Brand inclusivity is about unifying your business and all of your customers under the shared values and mission statement that make your company unique. In a globally connected, multicultural, and multi-ethnic world, you want to ensure that your brand celebrates and recognizes people of all backgrounds and orientations. 

Brand inclusion is seen in companies that share an ethical responsibility to welcome all consumers and the myriad of world views and perspectives they represent. It's vital because inclusive branding and marketing have become an expectation in today's market. We no longer live in the dark ages; consumers are savvy, opinionated, and want to align with your values and mission.  

A recent Microsoft study showed that 59 percent of consumers are more trusting of brands when they see themselves represented in their ads, and this number jumps to 61 percent for women and 67 percent for ethnic minorities. As a result, more and more consumers want to feel like they and other members of society are represented and welcomed by businesses. This desire can influence where they shop and what brands they choose. 

Below we'll look at why brand inclusion is essential and how to build a brand inclusivity strategy that represents all of your customers. 

What is brand inclusivity?

Inclusive brands accept people regardless of race, education, belief system, gender, nationality, or any other orientation. They focus on the beauty of diversity from the many perspectives and backgrounds that make up the collective human spirit. A truly inclusive brand celebrates these differences and finds creative and compelling ways to bring those differences together so that the person feels valued. 

Many brands focus on Diversity, Equity, and Inclusion (DEI) and actively find ways to increase accessibility and inclusivity at every corner, so much so that Chief People Officer is the fastest growing job role today. Brands understand that if they want to source top talent, they must foster the beliefs and values of an inclusive brand to attract innovative and creative talent. And, they must manage these considerations responsibly and thoughtfully.   

Becky Schnauffer, Senior Director at LinkedIn, said: "This list highlights how business priorities are changing and the C-suite leaders needed most to help companies adapt to and thrive in a new world of work. CHROs and Chief People Officers have demonstrated a highly strategic role in businesses over the past 19 months, and their impact has been clear. So it's positive to see them elevated to the top of this list as companies bolster hiring of these leaders to help their businesses introduce new ways of working and transform culture and behaviors as they define the future of work."

But inclusivity goes beyond hiring; so how do you make a brand inclusive, and what can you do today to invest other stakeholders in your mission? 

How do you make a brand inclusive?

Brand inclusivity is about challenging the status quo, but there are many ways a brand can do this in a way that feels authentic. One of many avenues is finding creative and innovative ways to represent and empower people through their unique stores and backgrounds. 

Yes, you could (and should) choose to hire employees from a diverse range of backgrounds, ages, and experiences and focus on DEI to source top talent. Or participate in your brand's inclusive mindset by celebrating or acknowledging holidays focused on marginalized people, the LGBTQ community, and other diverse groups. Still, there is so much more we can do.  

Create a robust brand inclusivity strategy in the following ways:

Engage your diverse team to represent better the wide array of customers you're serving. 

Listen to your employees, customers, and the general public to understand what they value and want to see from a trusted brand. 

Offer customer and employee surveys that help you gain insights into what customers from different backgrounds want.

Pay attention to customer reviews and feedback.

Follow pertinent social issues and ensure your marketing team actively engages in the cultural climate to understand what issues matter most. 

Integrate diverse branding into your content, including messaging, visual representation, product user experience, accessibility, and availability of your products/services. 

Review product experience to ensure it is a seamless and enjoyable experience for all customers. 

Inclusivity also shines in the daily management of a brand. For example, consider the language you use in meetings and how you address people; do you use phrases out of habit? Language should be universally accessible; are you providing tactile ways for people to engage with your content in different mediums, such as braille or subtitling videos, or do you unconsciously use stuffy language or acronyms that marginalize the audience? 

Some questions to consider: Do you value one person's feedback more than another, and why? Do you routinely ask people for input and not others? Do you hire people by ability or perceptions of their age? By digging deep, you illuminate areas where you can make incremental changes towards a more inclusive brand by leading the example of change.  

Why is brand inclusivity important?

You may be wondering where all this soul-searching is leading your brand towards your revenue goals, and we're getting there now. Now more than ever, consumers care about where and how they spend their hard-earned money. Consumers want to support brands that align with their values, and they will spend more for ethically driven brands and wear their beliefs and principles on their sleeves. 

Here are some of the most revealing statistics about why brand inclusivity is essential for your image, sales, customer loyalty, and more. 

Diverse ads are more memorable: in 4,000 Facebook brand lift simulations, diverse representation for ad recall lift was the winning strategy 90% of the time.

Younger generations want inclusivity: 70 percent of Millennials are more likely to choose a brand if it exhibits inclusivity and diversity in its promotions. 

Multiculturalism is growing: Nearly 40 percent of consumers come from multicultural backgrounds.  

Companies that value diversity drive more sales: A Linkedin/Forrester study showed that sales organizations with DEI sales practices had nearly 15 percent more sales than lagging DEI teams. 

Consumers will be more loyal: This Deloitte study found that 57 percent of consumers are more loyal to brands committed to addressing social inequities. 

However, consumers also want brands who are authentic in how they approach DEI; consumers are susceptible to the plague of brands who run vanity promotions to tap into this market inauthentically, and so if you are considering becoming a brand of value, you must be genuine in your intentions and the consumer's interactions if you want to succeed. 

Go behind the brand with Brand Innovators X BERA X Moët Hennessy. During an afternoon session with future-thinking marketing leaders, Tiara Chesmer-Williams, Head of Inclusion, Diversity & Equity, Aygline Pechdo, VP of Marketing, Anu Rao, VP, Communications, and Emma de Szoeke, SVP of Consumer Insights, Analytics & Business Growth, an all-female leadership panel, focused on how inclusive marketing was not only a desirable but necessary shift for modern brands and driving Moët Hennessy into a more profitable future. 

How can you measure brand inclusivity?

You might wonder how to measure such an abstract concept, but inclusivity is one of 13 purpose attributes or brand metrics BERA tracks. These attributes factor into your brand's BERA Score, and understanding them is vital in leveraging your brand DNA; we can show you how inclusive consumers perceive your brand—no more thinking or guessing.  

BERA's predictive brand technology is powered by the world's largest syndicated brand equity data stream. Our technology automates the real-time collection, analysis, and measurement of 100+ consumer-based metrics across 4,000 global brands and allows you to understand your brand landscape. 

So what are the most inclusive brands?

A great way to learn is to look at other brands that exemplify inclusive values. Between 2016 and 2022, these four brands ranked the highest overall on our BERA Score. Of course, they did exceptionally well across the board. 

Still, their familiarity and meaning scores show how they've appealed to a variety of customers from across the world, making them more inclusive:

Amazon: 

Familiarity: 99.3

Regard: 99.9

Meaning: 99.7

Competitive Uniqueness: 99.6

Score scaled to 4,000 brands: 99.8

M&M'S:

Familiarity: 99.2

Regard: 99.8

Meaning: 97.5

Competitive Uniqueness: 98.8

Score scaled to 4,000 brands: 99.3

Hershey's:

Familiarity: 98.8

Regard: 99.8

Meaning: 98.9

Competitive Uniqueness: 96.6

Score scaled to 4,000 brands: 99.2

Crayola:

Familiarity: 97.2

Regard: 99.6

Meaning: 98.7

Competitive Uniqueness: 98.4

Score scaled to 4,000 brands: 99.0

The BERA Score can open the door for you to discover which metrics determine your brand's equity, which consumers offer the most significant growth opportunity, and how you can strategically position yourself to make the smartest brand decisions. So be sure to pay attention to the following metrics to measure brand inclusivity. 

BERA metric 1 for brand inclusivity: Social commitment

When your social commitments align with a wide array of customers, you're making a statement about what groups you support and the social causes you care about the most. Whether you highlight certain product functions that accommodate a specific demographic or want to run a charity, aligning yourself with a social cause can be a green light to consumers who also identify with that cause. 

BERA metric 2 for brand inclusivity: Culturally relevant 

Your brand inclusivity strategy must be culturally relevant. Cultures and social values are constantly evolving, and it's essential to stay on top of these changes if you're going to maintain a relevant brand. Victoria's Secret, for example, ditched their Angel Campaign instead of something they saw as more culturally relevant: partnering with a group of inspirational women that included activists, entrepreneurs, athletes, actors, and others. 

BERA metric 3 for brand inclusivity: Beliefs and values

Want to appeal to a new demographic? An excellent place to start is with your beliefs and values. Beliefs and values shape action and behavior. If you align with beliefs or causes, you can expect those belief systems to trickle into your products, marketing campaigns, and customer outreach efforts. 

BERA metric 4 for brand inclusivity: Emotional connection

People feel more connected to products when they share an emotional connection with your brand. Whether focusing on emotional marketing practices or partnering up with an important cause, you can expect customers to be more loyal, committed, and engaged with your brand when they feel an emotional connection to it. 

Building a brand that values inclusion with BERA

If you're ready to take your brand to the next level, you're in the right place. Every day BERA measures 100+ metrics across 4,000+ brands to continuously and comprehensively assess their brand efficacy. BERA can help you understand how your brand inclusivity is working right now and what financial and interpersonal results will come from your branding strategy. 

Inclusive is just one of 13 purpose attributes of a brand's positioning that BERA tracks and factors into a brand's BERA Score. Save this 1-pager to build an inclusive brand

About the Author

Clurra Goodwin, Sr. Director of Content Marketing at BERA

Clurra Goodwin is a marketing leader with over 12 years of experience developing messaging architecture, brand guidelines, and thought-leadership materials to define world-class content, webinars, and events that drive demand through meaningful conversation. She has led content marketing and demand gen teams at AI and SaaS companies including AlphaSense, Vendavo, and Mitratech.

BERA Score
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
  • Clorox98.9798.97
  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
  • McCormick (spices)97.0297.02
  • FedEx/Federal Express96.9596.95
  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
  • Crest Pro Health (mouthwash)96.7696.76
  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
  • Glad (trash bags)96.1796.17
  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
  • Olympic Games9595
  • Nestlé94.9694.96
  • CHEEZ-IT94.8894.88
  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
  • Welch's94.6694.66
  • Aunt Jemima94.694.6
  • Dairy Queen94.5294.52
  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
  • Will Smith93.9593.95
  • CVS pharmacy93.9393.93
  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
  • Life Savers (candy)93.7993.79
  • Lipton93.7893.78
  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
  • OxiClean93.1193.11
  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
  • Mastercard93.0893.08
  • Discovery Channel93.0493.04
  • Fisher-Price9393
  • WIKIPEDIA92.9692.96
  • iPad92.8992.89
  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
  • GE (General Electric)92.3292.32
  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
  • Wendy's91.9591.95
  • Sprite91.9591.95
  • Honda91.9391.93
  • Olive Garden91.7191.71
  • Frosted Flakes91.6591.65
  • General Mills91.5391.53
  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
  • Paramount91.2791.27
  • Bounce (laundry product)91.2391.23
  • Batman (character)91.0291.02
  • Hulu90.6990.69
  • Adam Sandler90.5190.51
  • McDonald's90.4890.48
  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
  • Warner Bros.90.3990.39
  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
  • Blue Cross Blue Shield89.8589.85
  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
  • eBay88.9388.93
  • Taco Bell88.9388.93
  • 7-Up88.9288.92
  • Intel88.788.7
  • Ghirardelli88.6788.67
  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
  • Verizon85.2785.27
  • HBO85.2585.25
  • Jelly Belly85.2185.21
  • Great Value (snack foods)85.0885.08
  • Verizon Wireless85.0785.07
  • Arby's84.9984.99
  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
  • Law And Order: SVU78.3778.37
  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
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  • Monistat54.1754.17
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  • Prevention53.6453.64
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  • Courvoisier53.0253.02
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  • Sparkle52.8252.82
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  • Swanson52.6652.66
  • Up & Up (youth pants)52.6152.61
  • 10 Barrel52.5852.58
  • Pardon the Interruption52.5652.56
  • Southern Living52.5152.51
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  • Poise (adult diapers)52.4352.43
  • Rumchata52.4252.42
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  • Sage (software)52.3752.37
  • Highly Questionable52.3752.37
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  • Jameson Irish Whiskey52.3552.35
  • Trivago52.352.3
  • Electric Forest (event)52.2652.26
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  • Rover52.2252.22
  • Rockport52.2252.22
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  • La Choy52.2152.21
  • EVOL52.1952.19
  • HomeAway52.1552.15
  • Avión (tequila)52.1452.14
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  • Jenn-Air52.0752.07
  • Emmy Awards52.0652.06
  • MSN52.0652.06
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  • Warner Archive51.9451.94
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  • Chevrolet Traverse51.6151.61
  • Upromise51.6151.61
  • Kia Sorento51.551.5
  • Ultra Music Festival51.551.5
  • How to Get Away with Murder51.551.5
  • Stella Artois51.4851.48
  • Belvedere Vodka51.4651.46
  • Easy Spirit51.4251.42
  • Stonyfield Farm51.3451.34
  • Cole Haan51.2951.29
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  • Up & Up (training pants)51.2651.26
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  • Josh Cellars (wine)51.2451.24
  • Smirnoff Ice Electric51.2351.23
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  • Cannes Film Festival51.2151.21
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  • Last Man Standing51.1351.13
  • Dillard's51.1351.13
  • Chicago Med51.1151.11
  • truTV51.1151.11
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  • JetBlue51.0851.08
  • Zaditor51.0451.04
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  • Counter-Strike Global Offensive ESL One (tournament)50.9850.98
  • MyHeritage50.9350.93
  • Jose Cuervo50.950.9
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  • Simply Summer's Eve (feminine hygiene)50.7750.77
  • Fresh Off the Boat50.7650.76
  • Sam Adams50.7450.74
  • Cooking Light50.6950.69
  • DeLeón Tequila50.5950.59
  • Sutton Group50.5850.58
  • Country Inn & Suites50.5350.53
  • Merrell50.5150.51
  • Smirnoff Ice50.4950.49
  • George Dickel Tennessee Whisky50.4850.48
  • American Dad50.3850.38
  • S.Pellegrino50.3150.31
  • Finish Line50.2850.28
  • ars-technica50.2650.26
  • Monkey Shoulder (whiskey)50.2550.25
  • CA Technologies50.2550.25
  • Naturalizer50.2150.21
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  • Chicago Fire50.1850.18
  • The Capital Grille50.1850.18
  • Bud Light50.1750.17
  • MSNBC50.1750.17
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  • The International Dota 2 Championships50.1650.16
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  • Lacoste49.9749.97
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  • Jordan Spieth49.9349.93
  • Red Stripe Jamaican Lager49.949.9
  • OnTech Smart Services49.8849.88
  • Express (clothing)49.8549.85
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  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • Accor49.5449.54
  • Contigo49.549.5
  • The Week49.549.5
  • Kendall Jackson (wine)49.4849.48
  • World of Tanks WGL Grand Finals (tournament)49.4749.47
  • All In With Chris Hayes49.4549.45
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  • Shiseido49.4249.42
  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
  • Comedy Bang! Bang! (tv show)49.4149.41
  • Almay49.3849.38
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  • Smithwick's Irish Ale49.3349.33
  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
  • Hendrick's49.249.2
  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
  • Aerosoles49.1249.12
  • Newcastle Brown Ale49.0949.09
  • Metlife49.0749.07
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  • Alec Baldwin49.0349.03
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  • Williams Sonoma48.7148.71
  • Reed Krakoff48.748.7
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  • Tiesto48.6748.67
  • Aadvantage48.6348.63
  • Hawaiian Airlines48.6348.63
  • True Religion48.6148.61
  • Tribeca Film Festival48.648.6
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  • Bank of America Worldpoints48.5248.52
  • Palm Breeze48.4648.46
  • Old Forester48.4448.44
  • Scorpion (tv show)48.4348.43
  • Smart Ones48.4148.41
  • Coors48.3948.39
  • O.B. Feminine Hygiene48.3848.38
  • InterContinental Hotels48.3748.37
  • J. Mendel48.2848.28
  • Better Call Saul48.2848.28
  • Salesforce.com48.2848.28
  • Park Inn by Radisson Hotels48.2648.26
  • Remy Martin48.2148.21
  • DanActive48.1648.16
  • AT&T TV48.1648.16
  • Windstream (telecom provider)48.1648.16
  • Helmut Lang48.1548.15
  • IFC (tv channel)48.1248.12
  • Hennessy48.1248.12
  • American Legion Magazine48.0748.07
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  • Seagram's Escapes48.0148.01
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  • Night Hotels47.8947.89
  • FOOD & WINE47.8847.88
  • Fox Sports 1 (FS1)47.8647.86
  • Kristen Stewart47.8547.85
  • Guideposts47.8547.85
  • Smirnoff Ice SMASH47.7947.79
  • Kia Optima47.7847.78
  • Graco47.7647.76
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  • Undisputed47.5947.59
  • Compass (real estate)47.5647.56
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  • First Take47.4647.46
  • Straight Talk47.4447.44
  • el Jimador47.3947.39
  • bloomingdale's47.3647.36
  • Nike Golf47.3347.33
  • Patch.com47.3147.31
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  • House Beautiful47.2947.29
  • Coachella Valley Music & Arts Festival47.2947.29
  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
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  • Four Peaks47.1547.15
  • Tim Hortons47.1347.13
  • Merrill Lynch47.1247.12
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  • Phil Mickelson47.147.1
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  • Hitachi46.9546.95
  • Buchanan's46.9446.94
  • Nine West46.9146.91
  • Yellow Tail46.7946.79
  • Goodnites46.7846.78
  • Eight O'Clock46.7446.74
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  • Don Julio46.6846.68
  • Plenti (rewards program)46.6246.62
  • WE tv46.646.6
  • League of Legends Championship Series46.646.6
  • Jones New York46.5246.52
  • Breckenridge46.4746.47
  • LaCroix46.4446.44
  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
  • Condé Nast Traveler46.346.3
  • Bleacher Report46.2446.24
  • Meijer46.2446.24
  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
  • Modelo Especial46.2146.21
  • Bahama Breeze46.246.2
  • Coors Light46.1346.13
  • Top Job (liquid bleach)46.146.1
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  • DAZN46.0946.09
  • Peligroso Tequila46.0246.02
  • Elysian45.9845.98
  • Giant Eagle45.9645.96
  • BlackBerry45.8945.89
  • Scoop Away (cat litter)45.8845.88
  • Poland Spring Sparkling45.8245.82
  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
  • Mike & Molly45.7845.78
  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
  • L.e.i.45.6545.65
  • Abercrombie & Fitch45.6345.63
  • Men's Fitness45.6245.62
  • GoDaddy45.6145.61
  • Universal Kids45.5645.56
  • FAGE45.5445.54
  • Motel 645.5245.52
  • Scandal45.4945.49
  • Winn Dixie45.4445.44
  • TNT (delivery services)45.4445.44
  • PNC Bank45.4345.43
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  • Miller High Life45.4245.42
  • Nutrisystem45.445.4
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  • Orbitz.com45.3345.33
  • Miller Lite45.2345.23
  • Francis Ford Coppola Winery45.1745.17
  • Berkshire Hathaway Home Services45.1645.16
  • Saks Fifth Avenue44.9844.98
  • StyleList44.9644.96
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  • White House Black Market44.9444.94
  • VH144.9444.94
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  • Thermador44.944.9
  • WhatsApp44.7944.79
  • The X Factor44.7544.75
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  • White Claw Hard Seltzer44.7544.75
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  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Travelers (insurance)44.4944.49
  • New York Magazine44.4544.45
  • Hy-Vee44.4244.42
  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
  • Logo (tv channel)44.2844.28
  • Drake44.2644.26
  • UFC (Ultimate Fighting Championship)44.2344.23
  • Fruit2O44.2144.21
  • Super 844.1844.18
  • Crystal Springs44.0944.09
  • REAL SIMPLE44.0844.08
  • Zerowater44.0244.02
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  • lululemon athletica43.8943.89
  • Yuban43.8443.84
  • Elle Décor43.7943.79
  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
  • SAP43.6443.64
  • Ciroc43.6343.63
  • United Mileage Plus43.6243.62
  • The Herd43.6143.61
  • Tumi43.6143.61
  • EBONY43.643.6
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  • The Glenlivet43.5743.57
  • Frontier (charcoal)43.5643.56
  • Royal Oak (charcoal)43.543.5
  • WIRED43.3843.38
  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
  • HSN (Home Shopping Network)43.1743.17
  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
  • Le Meridien4343
  • Chivas Regal42.9442.94
  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
  • RE/MAX42.6342.63
  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
  • MOTOR TREND41.9641.96
  • Oxygen (tv channel)41.9541.95
  • Ann Taylor41.8941.89
  • Call of Duty World Championship (tournament)41.7841.78
  • Woman's World41.7641.76
  • Kona41.7141.71
  • News Corporation (Fox)41.7141.71
  • Anderson Cooper 36041.7141.71
  • Buzzfeed41.741.7
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  • Jagermeister41.6341.63
  • TD Bank41.6341.63
  • Crabtree & Evelyn (beauty)41.6141.61
  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
  • Bergdorf Goodman40.9440.94
  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
  • Consumer Cellular40.7840.78
  • Sotheby's International Realty40.7640.76
  • Diesel (fashion)40.7640.76
  • Michelob Ultra40.6740.67
  • Ban40.6640.66
  • MSNNews.com40.5240.52
  • Chico's40.5240.52
  • Travelodge40.5140.51
  • The Goldbergs40.4740.47
  • 5 Hour ENERGY40.4540.45
  • Tidal40.440.4
  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
  • Meet The Press with Chuck Todd40.2840.28
  • Boardwalk Empire40.2140.21
  • Windermere40.240.2
  • WWE (World Wrestling Entertainment)40.1640.16
  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
  • Seagram's Gin39.9539.95
  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
  • Turner Sports33.7633.76
  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
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  • Sean "Diddy" Combs30.630.6
  • Empire (tv show)30.5630.56
  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
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  • Univision29.9829.98
  • RBC Bank29.7929.79
  • Natural Light29.7229.72
  • MySpace29.6529.65
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  • Amway29.2529.25
  • Kendall Jenner29.1529.15
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  • allure28.9528.95
  • marie claire28.4528.45
  • World of Warcraft - BlizzCon (tournament)28.4428.44
  • Beck's28.328.3
  • Tennis Channel28.1928.19
  • Bud Ice27.3827.38
  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
  • Cox Communication27.127.1
  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
  • Flickr from Yahoo!25.0525.05
  • Tony Robbins24.9524.95
  • Silicon Valley24.9524.95
  • The Bachelorette24.6224.62
  • Keeping Up with the Kardashians24.5324.53
  • Khloe Kardashian Odom24.0124.01
  • Icehouse23.9623.96
  • Gordon's Gin23.9523.95
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  • Natural Ice23.5123.51
  • Glenn Beck23.3923.39
  • GOLF MAGAZINE23.1923.19
  • MAXIM23.1723.17
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
  • Clorox98.9798.97
  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
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  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
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  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
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  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
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  • CHEEZ-IT94.8894.88
  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
  • Welch's94.6694.66
  • Aunt Jemima94.694.6
  • Dairy Queen94.5294.52
  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
  • Will Smith93.9593.95
  • CVS pharmacy93.9393.93
  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
  • Life Savers (candy)93.7993.79
  • Lipton93.7893.78
  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
  • OxiClean93.1193.11
  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
  • Mastercard93.0893.08
  • Discovery Channel93.0493.04
  • Fisher-Price9393
  • WIKIPEDIA92.9692.96
  • iPad92.8992.89
  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
  • GE (General Electric)92.3292.32
  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
  • Wendy's91.9591.95
  • Sprite91.9591.95
  • Honda91.9391.93
  • Olive Garden91.7191.71
  • Frosted Flakes91.6591.65
  • General Mills91.5391.53
  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
  • Paramount91.2791.27
  • Bounce (laundry product)91.2391.23
  • Batman (character)91.0291.02
  • Hulu90.6990.69
  • Adam Sandler90.5190.51
  • McDonald's90.4890.48
  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
  • Warner Bros.90.3990.39
  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
  • Blue Cross Blue Shield89.8589.85
  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
  • eBay88.9388.93
  • Taco Bell88.9388.93
  • 7-Up88.9288.92
  • Intel88.788.7
  • Ghirardelli88.6788.67
  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
  • Verizon85.2785.27
  • HBO85.2585.25
  • Jelly Belly85.2185.21
  • Great Value (snack foods)85.0885.08
  • Verizon Wireless85.0785.07
  • Arby's84.9984.99
  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
  • Law And Order: SVU78.3778.37
  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
  • Cameron Diaz73.0373.03
  • DC Entertainment73.0373.03
  • Courtyard by Marriott73.0273.02
  • T-Mobile72.9672.96
  • Xbox72.8972.89
  • Jeep Grand Cherokee72.8672.86
  • GoGurt72.8572.85
  • Totino's72.8372.83
  • Huggies Pull-Ups72.7772.77
  • Nike Running72.7772.77
  • Yahoo! Answers72.6472.64
  • Tampax72.672.6
  • Carhartt72.5372.53
  • Ball Park (frozen foods)72.4572.45
  • Woolite72.4572.45
  • Tina Fey72.472.4
  • Fiji Water72.3972.39
  • Smartfood72.3672.36
  • GLACÉAU smartwater72.3272.32
  • Zyrtec72.2672.26
  • Sting (artist)72.1272.12
  • Kellogg's Nutri-Grain72.172.1
  • Instagram72.0872.08
  • Caterpillar72.0472.04
  • TBS72.0372.03
  • Allstate72.0172.01
  • Criminal Minds71.9971.99
  • Crocs71.9571.95
  • Hormel71.7971.79
  • United Airlines71.6771.67
  • Airbnb71.5671.56
  • Red Baron71.5571.55
  • DoorDash71.2471.24
  • ABCNews.com71.2371.23
  • NBC News71.271.2
  • Wheaties71.1771.17
  • Calvin Klein71.1771.17
  • Rold Gold71.1371.13
  • Powerade71.1271.12
  • Healthy Choice71.0971.09
  • Lincoln71.0771.07
  • Best Western70.9670.96
  • Jack Link's70.9170.91
  • expedia.com70.8870.88
  • Fox Network70.870.8
  • TNT (Turner Network Television)70.4870.48
  • Apple Music70.4670.46
  • TIFFANY & CO.70.4370.43
  • Residence Inn by Marriott70.3570.35
  • Viva (paper towels)70.3270.32
  • Allegra (medicine)70.2970.29
  • Stranger Things70.0970.09
  • Seventh Generation70.0570.05
  • Grogu (The Child)69.9269.92
  • Progressive (insurance)69.92