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How layoffs are impacting Brand Love for Netflix

  • Content: Article
  • Date: 17 May 2022

Netflix – whose name is almost at a verb status – was the fastest growing American brand of 2019¹, but today, the brand faces ongoing criticism from consumers voicing their concerns on social media over how the platform is failing to meet their expectations; from failing to renew popular series to reversing their position on shared passwords, and now, just this week, news of 150 US-based layoffs, Netflix is feeling the heat.

By their admission, the news that Netflix is letting go of 150 US-based employees is due to a declining subscriber count. Netflix said the job losses were due to a slump in the company's revenue and that they have been battling an exodus of viewers this year for some time. This follows an announcement in April when Netflix revealed they had lost 200,000 subscribers and were projecting a further 2 million losses in the coming quarter. 

To see how Netflix is reacting to these challenges, let's take a look at their BERA Score and see how it's impacting their brand equity in near-real-time.

Netflix brand positioning

Brand positioning describes how a brand is different from its competitors and where, or how, it sits in consumers' minds. A brand positioning strategy involves creating brand associations in consumers' minds to make them perceive the brand in a specific way. However, much like a relationship, feelings change – for better or worse – and brands must stay on top of consumer sentiment if they want to remain relevant. 

Netflix, which defines itself as the world's leading streaming entertainment service, saw domestic paid memberships trend upwards from 2016 through 2019. No one else was providing a similar service, and they quickly attained household status as the "cool kid on the block." So, as more streaming options became available, Netflix had to work harder to retain and grow its subscriber base. 

Brands such as YouTube, Disney, HBO, and Hulu, have all launched streaming services; and each aims to position itself in front of Netflix consumers. For example, Disney promises an escape from everyday life to a magical world full of unique characters, where dreams come true and where there are only happy endings. Likewise, YouTube positions itself on three levels: as a service for uploading, sharing, and watching created videos, as a content distribution platform for content creators and advertisers, and as a forum for people "to connect, inform, and inspire others." 

For Netflix to retain its household status and subscriber trend, the brand has to be strategic and proactive in listening to and responding to consumer needs. Netflix's essence statement: Escape from reality was a powerful driver when there were no other options. However, with competitor brands now offering to distract and delight viewers, Netflix is forced to shift.  

How recent announcements have hurt Netflix's brand reputation and equity

Following the decision to lay off 150 US-based employees, Netflix faces a media storm with 8,460,000 results. Open any social media platform, and it's hard to avoid the news. Netflix is trending on Twitter as employees share emotional experiences and requests for new employment. The narrative is around how brands handle these executive decisions on LinkedIn, and magazines and newspapers are summoning headlines. 

You'd be hard pressed to miss the news: 

CNBC ran with, "Netflix lays off 150 employees as the streaming service contends with big subscriber losses²." 

L.A. Times threw another dagger, "Netflix cuts 150 jobs after subscriber slump, revenue slowdown³.

Finally, NY Times incited public discourse with, "Netflix is proof Americans have had enough of woke speech policing⁴." 

CNBC analysts have been following the subscriber decline, noting that staff reductions, which were expected, come less than a month after Netflix reported its first subscriber loss in a decade and forecasted future losses in the next quarter. As a result, shares of the company have been down nearly 70% since January.

"As we explained on earnings, our slowing revenue growth means we also have to slow our cost growth as a company," a representative from the company told CNBC. "So sadly, we are letting around 150 employees go today, mostly US-based. These changes are primarily driven by business needs rather than individual performance, making them tough as none of us want to say goodbye to such great colleagues. We're working hard to support them through this challenging transition."

The LA Times took a more personal approach, noting how Netflix had been ramping up its staff during the pandemic, as consumers joined the streaming service in droves as they sought ways to entertain themselves at home. As of December, Netflix had about 11,300 full-time employees, and the cuts represent about 1% of its global workforce. In addition, almost half of the staff are in L.A., so the layoffs felt closer to home. 

And it's not just U.S. publications picking up the news; the BBC added to the global narrative by stating, "Netflix cuts 150 US-based jobs after losing subscribers⁵." The BBC also mentioned that the streaming service lost over 700,000 subscribers after pulling out of the Russian market and included employee Tweets about job loss, adding, "Netflix has run out of easy ways to grow the business." 

But what does this mean for brand equity? Let's take a look.

Current Netflix brand analysis

If we look at the BERA Score, a measurement that predicts your brand's impact on your brand equity, Netflix lost 1-point in 2 key areas: Uniqueness and Regard (with the most significant being in Uniqueness). As the name implies, Uniqueness is how unique the service or product is, with more Uniqueness being more coveted; therefore, even a 1-point decline can signal millions of dollars in lost revenue and customers; both of which may take months or years, if ever, to regain.  

Source: BERA

This also translates into a significant shift in the ratio of loyal to non-loyal consumers within the customer group: at BERA, we see that loyals have decreased. In contrast, switchers (those who use the brand but prefer another) have increased. This is important to note as while subscribers continue to grow and may appear to signal growth, the overall quality of the customer base has declined, indicating a higher risk of churn. 

For Netflix or other brands experiencing a similar situation, how you choose to react could make or break the brand. Brand marketers who think, “Oh, the subscribers are increasing, so we’re ok,” will not plan for the future. In contrast, those who consider reactive ways to improve customer affection and increase Brand Love can expect to see their brand equity improve with time. 

Think of it like the Titanic, yes there’s an iceberg ahead, but if the foundation of the ship is not built to withstand the impact, and there are not enough lifeboats, there is little chance of brand survival; brand marketers can rechart its course when they have insightful analytics that shows almost real-time consumer sentiments. Knowledge is power, and the BERA Score is uniquely positioned to add texture and depth to trending data. 

Source: BERA

If we wanted to go one step further, we could also see the attributes of consumers on an intimate level to see how they feel about a brand. For example, in the case of Netflix, two characteristics driving brand equity are perceived as being reliable and cool. These are just two attributes of a brand's positioning that BERA tracks and factors into its BERA Score and can help marketers understand their brand beyond numbers. 

So let's take a look at these attributes in more detail and see what they reveal.

Impact of "Reliable" on Netflix brand equity

When we talk about how reliable a brand is, we're talking about how people notice and come to rely on that brand over another, less reliable option. This is a significant attribute for Netflix as new streaming services are launching all the time, and other providers are hoping to steal their market share (and can do so if they are perceived as being more reliable). Netflix, could, until now, assume consumers will pick their service because there simply were none. 

Being reliable also means a consumer knows what they see is what they get every time. There are no tricks, just a trustworthy brand that shows up when you need them and stands by whatever claims they make. For example, when Netflix retracted its sentiments on users sharing access, we saw this attribute change, as consumers felt disconnected from the brand. If they want to regain this sentiment, they need to establish trust in their brand and show consumers how they are reliable and consistent in their messaging and actions.  

Reliable brands demonstrate commitment and willingness to go above and beyond for their customers, time after time. They're trustworthy and there for you when you need them. Reliable brands walk the walk and fulfill the claims they make and spend time making themselves dependable. If there is a problem, they address it quickly and always provide a great experience during the process; Netflix can use these pillars to repair their reliability rating. 

The impact of "Cool" on Netflix brand equity

Similarly, when we talk about how cool a brand is, we mean how popular and in-demand the product, service, or celebrity is to the general population. Cool brands have a certain star appeal or je ne sais quoi; brands like Apple and Instagram remain timeless and cool, whereas brands that fall off the cool rating, like MySpace, become lackluster, which drives down brand equity. In some cases, the brand may cease to exist.  

Cool may sound like an arbitrary attribute, but we can further break it down into ten sentiments that brands can track: consumers perceive cool brands to be extraordinary, aesthetically appealing, energetic, high status, rebellious, original, authentic, subcultural, iconic, and popular (although brands don't have to be all the characteristics, all the time). 

Brands that are perceived as cool reap rewards to self-brand connections, Brand Love, brand familiarity, brand attitude, word-of-mouth, willingness to pay, and other variables. Interestingly, you don't always have to be nice to be cool; being edgy can win the hearts of passionate and opinionated consumers if handled correctly – and brands who so do become magnetic. 

Netflix recently updated its company culture guidelines for the first time since 2017 to include an "artistic expression" section that warns employees they may be required to work on content that's counter to their personal values. "Not everyone will like — or agree with — everything on our service," the memo says. "We let viewers decide what's appropriate for them, versus having Netflix censor specific artists or voices." 

This statement can help build coolness and enable Netflix to become a leader in desirable places to work; on the other hand, if the messaging is not perceived as cool, we'll see how employees and consumers may choose to disengage, which can influence employee retention rates and impact brand equity.    

Loyals and Switchers and the impact on Netflix brand equity

Earlier, we mentioned that Netflix experienced a significant shift in the ratio of loyal to non-loyal consumers within the customer group. Of the non-customer group, the % of prospects (i.e., those who have never tried the brand but are open to trying it) has gone down, meaning that net new acquisition efforts and programming aren't connecting as well as they did in the past. 

While the number of former users has gone up (see winbacks and loyals), a higher percentage of loyal consumers who used to use the brand but don't anymore demonstrates that the quality of their customer base has gone down. This signals a possible negative impact on brand equity as renewals would directly impact a subscription service. 

BERA Scores and brand equity

The good news is that while Netflix experienced a 1-point decline, with access to our always-on predictive analytics, their brand management team can make proactive choices to regain these advantages and use this as an opportunity to learn more about their consumer's needs. And if we look at the data, that is precisely what we see happening. 

Since 2016, Netflix has steadily increased its BERA Score, demonstrating a strong, positive, and statistically significant correlation to Netflix subscribers over time. Sure, there are times when they may lose a point or 2, but ultimately, over time, we see their brand going from strength to strength, resulting in more sales and subscribers. They better understand how the consumers feel about their service and can navigate changes in brand positioning with more confidence and risk mitigation. 

Sure, it will take time to learn from these mistakes, but it is possible to win back customers and favor. This example, however, signals a more significant message to marketers; brands can no longer afford to be complacent about their brand equity; even small changes in sentiment can impact millions of dollars in revenue. How accurate your data is and how responsive a brand strategy is towards these trends can make or break brands. 

For the marketing leaders who want to maximize their return on brand investment, Predictive Brand Technology can act as a crystal ball to illuminate the future so you can make impactful, real-time decisions and avoid the perils of falling out of favor among consumers. Especially in cases where the writing is on the wall.    

BERA SVP of Product Marketing, Jessica Baum, sat down with Jim Stengel, ex-CMO of Procter and Gamble and five leading marketers responsible for growing some of the most influential brands to ask how they're leveraging brand equity to drive significant business impact. Watch the webinar on-demand.

About the Author

Ryan Johnson, Senior Director of Sales at BERA

Ryan is Senior Director of Sales at BERA, where he leads media & entertainment, retail, QSR, and agency partnerships. Ryan has spent more than a decade working in brand strategy, insights, and customer loyalty advising Fortune 100 companies during his tenure at leading agencies such as VMLY&R's BAV Group, Epsilon, and Alliance Data Systems. He has led thought leadership studies on topics such as the Future of Customer Service and its changing relationship with technology, the annual Best Countries study (published in partnership with U.S. News and the Wharton School of Business), and has guest lectured at Fordham and Columbia Business Schools. He holds a B.A. from the George Washington University and an M.B.A. from the Fordham Gabelli School of Business.

BERA Score
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
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  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
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  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
  • McCormick (spices)97.0297.02
  • FedEx/Federal Express96.9596.95
  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
  • Crest Pro Health (mouthwash)96.7696.76
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  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
  • Glad (trash bags)96.1796.17
  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
  • Olympic Games9595
  • Nestlé94.9694.96
  • CHEEZ-IT94.8894.88
  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
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  • Aunt Jemima94.694.6
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  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
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  • Toyota94.0494.04
  • Will Smith93.9593.95
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  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
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  • Lipton93.7893.78
  • History Channel93.7893.78
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  • Discovery Channel93.0493.04
  • Fisher-Price9393
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  • iPad92.8992.89
  • Dell92.8392.83
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  • Stephen King92.4592.45
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  • GE (General Electric)92.3292.32
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  • Hot Wheels92.1992.19
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  • LG92.0392.03
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  • Sprite91.9591.95
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  • Olive Garden91.7191.71
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  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
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  • Bounce (laundry product)91.2391.23
  • Batman (character)91.0291.02
  • Hulu90.6990.69
  • Adam Sandler90.5190.51
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  • Toys R Us90.4490.44
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  • Del Monte90.490.4
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  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
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  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
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  • Barnes & Noble Nook90.0490.04
  • Skittles9090
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  • Bath & Body Works89.2589.25
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  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
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  • Verizon Wireless85.0785.07
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  • Tyson Foods84.9684.96
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  • Brawny (paper towels)84.884.8
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  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
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  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
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  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
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  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
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  • Aquafina79.0779.07
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  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
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  • Swanson52.6652.66
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  • La Choy52.2152.21
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  • Emmy Awards52.0652.06
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  • Upromise51.6151.61
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  • Ultra Music Festival51.551.5
  • How to Get Away with Murder51.551.5
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  • Belvedere Vodka51.4651.46
  • Easy Spirit51.4251.42
  • Stonyfield Farm51.3451.34
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  • Cannes Film Festival51.2151.21
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  • Last Man Standing51.1351.13
  • Dillard's51.1351.13
  • Chicago Med51.1151.11
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  • Simply Summer's Eve (feminine hygiene)50.7750.77
  • Fresh Off the Boat50.7650.76
  • Sam Adams50.7450.74
  • Cooking Light50.6950.69
  • DeLeón Tequila50.5950.59
  • Sutton Group50.5850.58
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  • Merrell50.5150.51
  • Smirnoff Ice50.4950.49
  • George Dickel Tennessee Whisky50.4850.48
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  • S.Pellegrino50.3150.31
  • Finish Line50.2850.28
  • ars-technica50.2650.26
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  • CA Technologies50.2550.25
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  • The Capital Grille50.1850.18
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  • MSNBC50.1750.17
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  • Lacoste49.9749.97
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  • Jordan Spieth49.9349.93
  • Red Stripe Jamaican Lager49.949.9
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  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • Accor49.5449.54
  • Contigo49.549.5
  • The Week49.549.5
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  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
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  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
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  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
  • Aerosoles49.1249.12
  • Newcastle Brown Ale49.0949.09
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  • Hawaiian Airlines48.6348.63
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  • Tribeca Film Festival48.648.6
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  • O.B. Feminine Hygiene48.3848.38
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  • J. Mendel48.2848.28
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  • AT&T TV48.1648.16
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  • Helmut Lang48.1548.15
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  • el Jimador47.3947.39
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  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
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  • Four Peaks47.1547.15
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  • Merrill Lynch47.1247.12
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  • Breckenridge46.4746.47
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  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
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  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
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  • DAZN46.0946.09
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  • BlackBerry45.8945.89
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  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
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  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
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  • Miller High Life45.4245.42
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  • Orbitz.com45.3345.33
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  • StyleList44.9644.96
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  • VH144.9444.94
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  • Thermador44.944.9
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  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Travelers (insurance)44.4944.49
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  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
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  • Super 844.1844.18
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  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
  • SAP43.6443.64
  • Ciroc43.6343.63
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  • Tumi43.6143.61
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  • Frontier (charcoal)43.5643.56
  • Royal Oak (charcoal)43.543.5
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  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
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  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
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  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
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  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
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  • Ann Taylor41.8941.89
  • Call of Duty World Championship (tournament)41.7841.78
  • Woman's World41.7641.76
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  • Anderson Cooper 36041.7141.71
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  • TD Bank41.6341.63
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  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
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  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
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  • Sotheby's International Realty40.7640.76
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  • Ban40.6640.66
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  • Chico's40.5240.52
  • Travelodge40.5140.51
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  • 5 Hour ENERGY40.4540.45
  • Tidal40.440.4
  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
  • Meet The Press with Chuck Todd40.2840.28
  • Boardwalk Empire40.2140.21
  • Windermere40.240.2
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  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
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  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
  • Turner Sports33.7633.76
  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
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  • Sean "Diddy" Combs30.630.6
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  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
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  • Univision29.9829.98
  • RBC Bank29.7929.79
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  • MySpace29.6529.65
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  • Amway29.2529.25
  • Kendall Jenner29.1529.15
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  • marie claire28.4528.45
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  • Beck's28.328.3
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  • Bud Ice27.3827.38
  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
  • Cox Communication27.127.1
  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
  • Flickr from Yahoo!25.0525.05
  • Tony Robbins24.9524.95
  • Silicon Valley24.9524.95
  • The Bachelorette24.6224.62
  • Keeping Up with the Kardashians24.5324.53
  • Khloe Kardashian Odom24.0124.01
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  • Gordon's Gin23.9523.95
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  • Natural Ice23.5123.51
  • Glenn Beck23.3923.39
  • GOLF MAGAZINE23.1923.19
  • MAXIM23.1723.17
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
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  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
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  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
  • Crest Pro Health (mouthwash)96.7696.76
  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
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  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
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  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
  • Welch's94.6694.66
  • Aunt Jemima94.694.6
  • Dairy Queen94.5294.52
  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
  • Will Smith93.9593.95
  • CVS pharmacy93.9393.93
  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
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  • Lipton93.7893.78
  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
  • OxiClean93.1193.11
  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
  • Mastercard93.0893.08
  • Discovery Channel93.0493.04
  • Fisher-Price9393
  • WIKIPEDIA92.9692.96
  • iPad92.8992.89
  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
  • GE (General Electric)92.3292.32
  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
  • Wendy's91.9591.95
  • Sprite91.9591.95
  • Honda91.9391.93
  • Olive Garden91.7191.71
  • Frosted Flakes91.6591.65
  • General Mills91.5391.53
  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
  • Paramount91.2791.27
  • Bounce (laundry product)91.2391.23
  • Batman (character)91.0291.02
  • Hulu90.6990.69
  • Adam Sandler90.5190.51
  • McDonald's90.4890.48
  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
  • Warner Bros.90.3990.39
  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
  • Blue Cross Blue Shield89.8589.85
  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
  • eBay88.9388.93
  • Taco Bell88.9388.93
  • 7-Up88.9288.92
  • Intel88.788.7
  • Ghirardelli88.6788.67
  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
  • Verizon85.2785.27
  • HBO85.2585.25
  • Jelly Belly85.2185.21
  • Great Value (snack foods)85.0885.08
  • Verizon Wireless85.0785.07
  • Arby's84.9984.99
  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
  • Law And Order: SVU78.3778.37
  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
  • Cameron Diaz73.0373.03
  • DC Entertainment73.0373.03
  • Courtyard by Marriott73.0273.02
  • T-Mobile72.9672.96
  • Xbox72.8972.89
  • Jeep Grand Cherokee72.8672.86
  • GoGurt72.8572.85
  • Totino's72.8372.83
  • Huggies Pull-Ups72.7772.77
  • Nike Running72.7772.77
  • Yahoo! Answers72.6472.64
  • Tampax72.672.6
  • Carhartt72.5372.53
  • Ball Park (frozen foods)72.4572.45
  • Woolite72.4572.45
  • Tina Fey72.472.4
  • Fiji Water72.3972.39
  • Smartfood72.3672.36
  • GLACÉAU smartwater72.3272.32
  • Zyrtec72.2672.26
  • Sting (artist)72.1272.12
  • Kellogg's Nutri-Grain72.172.1
  • Instagram72.0872.08
  • Caterpillar72.0472.04
  • TBS72.0372.03
  • Allstate72.0172.01
  • Criminal Minds71.9971.99
  • Crocs71.9571.95
  • Hormel71.7971.79
  • United Airlines71.6771.67
  • Airbnb71.5671.56
  • Red Baron71.5571.55
  • DoorDash71.2471.24
  • ABCNews.com71.2371.23
  • NBC News71.271.2
  • Wheaties71.1771.17
  • Calvin Klein71.1771.17
  • Rold Gold71.1371.13
  • Powerade71.1271.12
  • Healthy Choice71.0971.09
  • Lincoln71.0771.07
  • Best Western70.9670.96
  • Jack Link's70.9170.91
  • expedia.com70.8870.88
  • Fox Network70.870.8
  • TNT (Turner Network Television)70.4870.48
  • Apple Music70.4670.46
  • TIFFANY & CO.70.4370.43
  • Residence Inn by Marriott70.3570.35
  • Viva (paper towels)70.3270.32
  • Allegra (medicine)70.29