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How CMOs and leading marketers maximize their Return on Brand Investment (ROBI)

  • Content: Article
  • Date: 19 May 2022

A version of this article first appeared in the Forbes Communications Council, by Scott Turner, Forbes Communications Council Member and Chief Marketing Officer at BERA. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, and creative and advertising agencies.

Modern CMOs and marketing leaders who aspire to move up the ranks require a brand investor mentality; the days of common-sense marketing have gone. Instead, CMOs must have a risk-reward mentality and proactively mitigate risk and drive revenue if they wish to earn their seat at the table. 

Your brand spend is more than just another marketing budget line item. Brand is the most important and influential investment in your company's future. Brand investments, when well placed, can build long-term value that ultimately paves the way for better business outcomes such as increased revenue and enterprise value. However, brand spending exceeds performance marketing and digital marketing. 

These are popular LinkedIn conversations, but performance and digital marketing are often short-term plays. Brand spending, first and foremost, should be a long-term value build that ultimately paves the way for better performance marketing as a value add-on. 

We know intuitively that we should spend on brand, but how do we judge successful brand investments? What metrics do we use? How do we track and measure brand performance and success? 

Not to mention that lingering elephant in the room, bland brands create bland demand. So how do we avoid this and confidently learn where to steer the ship? 

The answer is surprisingly straightforward; set up ongoing data collection on brand metrics that matter, such as Familiarity, Regard, Meaning, and Uniqueness–these are the building blocks of Brand Love. Next, act upon those findings with the coordinated focus of your product, place, price, promotion, and people

As a CMO in the Predictive Brand Technology space, I've noted a few suggestions on how you can leverage data to maximize your ROBI (you can also download my ROBI industry insights). 

Caring for an investment requires an investor mindset 

Return on brand investment is the ratio of incremental value produced by brand growth divided by the amount of investment in brand growth. Maximizing ROBI requires brand communicators to adopt a brand investor mentality. 

Gut feel can and does work for a while, but CMOs must have a risk-reward mentality and make data-driven decisions to embody this concept. Like their counterparts in the financial realm, brand investors will want to cut their brand losses and double down on their brand winners. This requires collecting data—and a lot of it. However, that's easier said than done. 

Retail legend John Wanamaker once said, "Half my advertising spend is wasted; the trouble is, I don't know which half." While Wanamaker was assessing advertising effectiveness decades before the emergence of digital marketing, the same complaint applies to brand spending today. 

Unlike digital advertising and performance marketing, which can be tracked, monitored, analyzed, sliced, diced, and pureed, investments in brands are notoriously difficult to tie back to impact on brand equity or incremental revenues. It's often a brand data problem.

Benefits of better brand investment decisions include: 

Effectiveness: Brand investments have the desired outcomes 

Efficiency: Making the best use of precious time and financial resources while avoiding unnecessary waste

Risk management: Brand decisions should not be a roll of the dice. They should be backed by data and have a degree of predictability.

As challenging as it may be to invest in brand equity, the results of other companies' successful brand-building efforts are all around us, even if they appear to be tantalizingly out of reach. 

Some questions to consider: 

What are today’s winners like Coca-Cola, Starbucks, Amazon, and Apple doing right to maintain their Brand Love advantage? 

What could brand leaders have done to anticipate their crumbling brand equity and revenue?

Equally important, what could they have done to halt and reverse the slide to Boredom (where consumers fall out of favor) or Divorce (where customers refuse to spend)?

Each of these questions is answered within the context of each brand's particular situation by the brand decisions that took place months, quarters, and years ahead of those business outcomes. If those brand bets are placed correctly, brand equity and revenues grow. If brand bets are rated poorly, that brand budget is wasted–the brand atrophies, revenue stagnates, financial projections are missed, and confidence in the brand marketing team is lost. 

It's also worth mentioning that while marketing may be the steward of a brand, the entire organization has to help support and nourish the relationship. The best ad campaigns can't make up for a miserable product. Suppose the organization only views the brand as the communications and messaging or media output. In that case, you'll never reap the significant financial benefits generated when consumers connect and fall in with a brand. 

Therefore, brand equity and revenues grow if brand bets are placed correctly. If brand bets are rated poorly, that brand budget is wasted, the brand atrophies, revenues stagnate, and financial projections are missed. Confidence in the brand and communications team is lost. Just as financial wizards rest their decisions upon data, excellent brand decisions require excellent brand data.

Measure your brand against the best to stand out from the rest

Maximizing your ROBI depends on looking not just at your brand and industry but at multiple brands across multiple industries. Why? The most accurate perception of your brand relies on context and culture when your brand is measured against brands in its category but brands across categories. 

As Warren Buffett said, "A horse that can count to 10 is a remarkable horse, not a remarkable mathematician." In other words, don't judge your performance against your mediocre peers – compare yourself to the best! 

Take, for instance, a consumer in need of a vacation. Your brand might be the best airline brand, but you're in trouble if your consumer thinks more highly of unwinding with a staycation that includes a local luxury hotel stay, some great local dining, and in-room movie streaming.

As a result, the airline brand might fall short of that alternative local package. So it would behoove you to compare yourself to other top-performing brands and travel experiences—not just your airline peers—when investing in brand equity.

Look beyond market research to decode customer and non-customer perceptions at scale

There's an old proverb: "The best time to plant a tree was 20 years ago. The second-best time is now." So contrary to limited scope and limited time-frame market research on your brand, you need ongoing intelligence across multiple industries and brands. 

To ensure reliability over time, focus on continuously populating the same robust data stream in the same way over months and years. You'll also need to collect that data every week if you want real-time insights. And to ensure you trust your data, you will want to collect a lot of it and track that it reflects the real population (ideally with census matching for customers in the United States). This is expensive, but it can be done.

To that end, here are some dos and don'ts for maximizing your ROBI:

Don't:

Compare your brand performance to your industry peers. Instead, collect information on brand leaders across industries to learn what they are doing right, or waste brand budget, time, and effort pursuing vanity metrics like press mentions, website visits, or Net Promoter Scores (NPS). These are all fine data points, but they do not indicate effective or efficient brand spending. 

Do:

Focus your brand investment on metrics that matter to building Brand Love, including your brand's Familiarity, Regard, Meaning, and Uniqueness (FRMU). First, consistently track Familiarity, Regard, Meaning, and Uniqueness performance across customers, geographies, demographics, and non-customer segments. Then, use the FRMU data to build a plan of attack that activates your five P's: product, place, price, promotion, and people.

Measuring the health of your brand investments

When it comes to measuring the health of your brand investments, a key theme among the top-performing brands is that they do a stellar job of building Brand Love through Familiarity, Regard, Meaning, and Uniqueness. Often, these brand investment decisions took place months, quarters, or even years ahead of those business outcomes. If brand bets are placed correctly, brand equity and revenues grow. 

If brand bets are placed poorly, the budget is wasted, the brand atrophies, revenues stagnate, and financial projections are missed. Confidence in the brand and communications team is lost. Do you know whether you are aiming at the correct targets, or do you think you are? These are perils. 

In the old days, marketing and brand leaders might narrow our decisions on whether to focus on gaining new customers that look like our existing customers or whether we need to target new demographics, perhaps even in new geographic markets or channels. 

Vanity metrics marketers (and some boards) follow:

Press mentions

Website traffic  

Social media impressions  

Nielsen scores 

Net Promoter Score (NPS) 

To ensure you trust your data, marketing teams historically had to collect a lot of it and ensure it reflects the real population, as only census matching can. BERA stands for Brand Equity Relationship Assessment

We conduct millions of customer interviews and collect billions of data points that uncover hundreds of measurements of Brand Love that stem from brand Familiarity, Regard, Meaning, and Uniqueness and bundle them into a single, digestible BERA Score. 

Drivers of the BERA Score:  

Brand Love: Familiarity, Regard, Meaning, and UniquenessFamiliarity, Regard, Meaning, and Uniqueness 

Brand positioning attributes: Purpose, Emotional, Functional, Experimental

Audience: Loyals, Switchers, Prospects, Winbacks, Lapsed, Rejectors

Brand levers: Product, Price, Promotion, Place, and People 

When all of your marketing and brand investments aim to grow your brand's BERA score, you can be assured that you are serving your short-term imperative – increase revenues – in ways that fortify your brand's long-term growth and profitability. The dichotomy between "short-term" and "long-term" is false (and dangerous) for both marketing and brand building. Every marketing and brand investment can – and should - serve both the short- and long-term.

When your company's business-building investments – e.g., products, channels, service – and business management processes – e.g., planning, resource allocation, incentive comp – are screened, directed, and evaluated for their impact on the BERA Score, you can be assured that they are contributing to your brand equity, and vice-versa.

For example, a major quick serve restaurant put nearly $130M annually behind its repositioning efforts and worked hard to earn PR attention. As a result, their CEO appeared on the TV to increase brand awareness, and the chain launched a controversial – but sellout – item in hunting-heavy markets; the brand now launches about 24 new products each year, compared to 2 in years prior, and increased its brand equity by 8%. And this isn't a one-off; many of the world's most influential brands rely on the BERA Score to understand their brand. 

The role of AI in maximizing ROBI  

While ROBI is not a pithy endeavor, it adds vibrancy and texture – and consequently – financial impact to organizations. Marketers who are open to leading the discussion on brand investment will stand apart from the crowd. CMOs and brand leaders can better understand their brand's current position and future direction and produce AI-powered recommendations to build Brand Love for suffering brands or strategies to keep the winners on top.  

BERA provides systematic, ongoing, data-driven insights for brand leaders who need to make tough brand decisions that maximize their brand value. Sometimes, as in the examples above,  those brand insights are non-obvious. However, when backed by customer data and analyzed rigorously, those brand insights can add millions (and billions) of dollars of revenue and enterprise value lift.

Contrary to limited scope and limited time-frame market research on your brand, you will need ongoing intelligence across multiple industries and brands. To ensure reliability over time, you will need to continuously populate the same robust data stream in the same way over months and years. If you want real-time insights, you will need to collect that data every week.

Of all the brand investment options available to you, real-time, data-driven ROBI analysis (as facilitated by your BERA Score) can indicate your best brand positioning strategy to tie your brand decisions to the business outcomes and financial results you and your board want. 

Summary 

Brand is an investment in your company's future. Brand investments, when well placed, will build long-term value that ultimately paves the way for better business outcomes such as increased revenue and enterprise value. Your ability to measure and drive ROBI depends on real-time, actionable insights driven by unbiased customer and non-customer benchmarks that reflect a validated brand-building framework.  

BERA enables CMOs to focus on building Brand Love and make better business decisions to maximize their ROBI. Many of our customers have noted how tapping into these resources has the potential to save global organizations hundreds of thousands of dollars and hours invested in accumulating, and our always-on Predictive Brand Technology means we no longer live in the dark ages of brand management.

BERA also provides CMOs and brand leaders with data to communicate to CFOs, CEOs, and its boards to instill confidence that brand investments are well placed and that data truly back brand decisions. Brand used to be seen as an ambiguous money pit where creatives tried to out-duel one another. With the advent of Predictive Brand Technology, sparkles and rainbows no more. Instead, brand investments are a powerful, measurable, and accountable revenue-generating and enterprise value-building activity. 

Ready to ramp up your ROBI? Download my industry insight, Maximizing the Return on Brand Investment, for actionable takeaways, from some of the world’s most influential brands.

About the author 

Scott Turner, Chief Marketing Officer at BERA 

A methodical optimist who believes that great marketing is a potent combination of persuasion and math, Scott Turner is an enterprise software growth marketing leader. Scott leads DevOps and AI, marketing teams, to rapidly develop and execute aggressive brand and demand generation goals. He has international (the US and Israel) board-facing experience reporting progress on brand awareness, pipeline growth, global expansion, new product, brand launches, M&A integration, team staffing and training, go-to-market plans, and budgets.  

BERA Score
  • Amazon.com99.6799.67
  • M&M's99.4799.47
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  • Oreo99.2299.22
  • Reese's99.0699.06
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  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
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  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
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  • Windex98.1898.18
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  • Samsung98.0998.09
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  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
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  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
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  • NATIONAL GEOGRAPHIC96.9496.94
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  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
  • Crest Pro Health (mouthwash)96.7696.76
  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
  • Glad (trash bags)96.1796.17
  • Pringles96.1496.14
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  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
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  • Hot Wheels92.1992.19
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  • Paramount91.2791.27
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  • Hunt's90.3590.35
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  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
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  • NFL Super Bowl84.2584.25
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  • Angel Soft8484
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  • Fanta82.9582.95
  • Johnny Depp82.8982.89
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  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
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  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
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  • Courvoisier53.0253.02
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  • Sparkle52.8252.82
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  • Swanson52.6652.66
  • Up & Up (youth pants)52.6152.61
  • 10 Barrel52.5852.58
  • Pardon the Interruption52.5652.56
  • Southern Living52.5152.51
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  • Poise (adult diapers)52.4352.43
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  • Sage (software)52.3752.37
  • Highly Questionable52.3752.37
  • Stop & Shop52.3652.36
  • Jameson Irish Whiskey52.3552.35
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  • Rockport52.2252.22
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  • La Choy52.2152.21
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  • Emmy Awards52.0652.06
  • MSN52.0652.06
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  • Warner Archive51.9451.94
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  • Upromise51.6151.61
  • Kia Sorento51.551.5
  • Ultra Music Festival51.551.5
  • How to Get Away with Murder51.551.5
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  • Belvedere Vodka51.4651.46
  • Easy Spirit51.4251.42
  • Stonyfield Farm51.3451.34
  • Cole Haan51.2951.29
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  • Smirnoff Ice Electric51.2351.23
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  • Cannes Film Festival51.2151.21
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  • Last Man Standing51.1351.13
  • Dillard's51.1351.13
  • Chicago Med51.1151.11
  • truTV51.1151.11
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  • JetBlue51.0851.08
  • Zaditor51.0451.04
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  • Century 2150.9850.98
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  • MyHeritage50.9350.93
  • Jose Cuervo50.950.9
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  • Simply Summer's Eve (feminine hygiene)50.7750.77
  • Fresh Off the Boat50.7650.76
  • Sam Adams50.7450.74
  • Cooking Light50.6950.69
  • DeLeón Tequila50.5950.59
  • Sutton Group50.5850.58
  • Country Inn & Suites50.5350.53
  • Merrell50.5150.51
  • Smirnoff Ice50.4950.49
  • George Dickel Tennessee Whisky50.4850.48
  • American Dad50.3850.38
  • S.Pellegrino50.3150.31
  • Finish Line50.2850.28
  • ars-technica50.2650.26
  • Monkey Shoulder (whiskey)50.2550.25
  • CA Technologies50.2550.25
  • Naturalizer50.2150.21
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  • Chicago Fire50.1850.18
  • The Capital Grille50.1850.18
  • Bud Light50.1750.17
  • MSNBC50.1750.17
  • IHG Rewards Club50.1650.16
  • The International Dota 2 Championships50.1650.16
  • black-ish50.0950.09
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  • Lacoste49.9749.97
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  • Jordan Spieth49.9349.93
  • Red Stripe Jamaican Lager49.949.9
  • OnTech Smart Services49.8849.88
  • Express (clothing)49.8549.85
  • Kayak (travel booking site)49.8349.83
  • The Middle49.849.8
  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • Hawaii Five-049.6749.67
  • Fat Tire Amber Ale49.6249.62
  • Accor49.5449.54
  • Contigo49.549.5
  • The Week49.549.5
  • Kendall Jackson (wine)49.4849.48
  • World of Tanks WGL Grand Finals (tournament)49.4749.47
  • All In With Chris Hayes49.4549.45
  • Pelican (active gear)49.4349.43
  • Shiseido49.4249.42
  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
  • Comedy Bang! Bang! (tv show)49.4149.41
  • Almay49.3849.38
  • U.S. Open (tennis)49.3449.34
  • Smithwick's Irish Ale49.3349.33
  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
  • Hendrick's49.249.2
  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
  • Aerosoles49.1249.12
  • Newcastle Brown Ale49.0949.09
  • Metlife49.0749.07
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  • Alec Baldwin49.0349.03
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  • Stride Rite48.7548.75
  • Williams Sonoma48.7148.71
  • Reed Krakoff48.748.7
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  • Tiesto48.6748.67
  • Aadvantage48.6348.63
  • Hawaiian Airlines48.6348.63
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  • Tribeca Film Festival48.648.6
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  • Palm Breeze48.4648.46
  • Old Forester48.4448.44
  • Scorpion (tv show)48.4348.43
  • Smart Ones48.4148.41
  • Coors48.3948.39
  • O.B. Feminine Hygiene48.3848.38
  • InterContinental Hotels48.3748.37
  • J. Mendel48.2848.28
  • Better Call Saul48.2848.28
  • Salesforce.com48.2848.28
  • Park Inn by Radisson Hotels48.2648.26
  • Remy Martin48.2148.21
  • DanActive48.1648.16
  • AT&T TV48.1648.16
  • Windstream (telecom provider)48.1648.16
  • Helmut Lang48.1548.15
  • IFC (tv channel)48.1248.12
  • Hennessy48.1248.12
  • American Legion Magazine48.0748.07
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  • Seagram's Escapes48.0148.01
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  • Night Hotels47.8947.89
  • FOOD & WINE47.8847.88
  • Fox Sports 1 (FS1)47.8647.86
  • Kristen Stewart47.8547.85
  • Guideposts47.8547.85
  • Smirnoff Ice SMASH47.7947.79
  • Kia Optima47.7847.78
  • Graco47.7647.76
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  • Undisputed47.5947.59
  • Compass (real estate)47.5647.56
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  • Straight Talk47.4447.44
  • el Jimador47.3947.39
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  • Nike Golf47.3347.33
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  • House Beautiful47.2947.29
  • Coachella Valley Music & Arts Festival47.2947.29
  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
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  • Four Peaks47.1547.15
  • Tim Hortons47.1347.13
  • Merrill Lynch47.1247.12
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  • Phil Mickelson47.147.1
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  • Hitachi46.9546.95
  • Buchanan's46.9446.94
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  • Don Julio46.6846.68
  • Plenti (rewards program)46.6246.62
  • WE tv46.646.6
  • League of Legends Championship Series46.646.6
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  • Breckenridge46.4746.47
  • LaCroix46.4446.44
  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
  • Condé Nast Traveler46.346.3
  • Bleacher Report46.2446.24
  • Meijer46.2446.24
  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
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  • Bahama Breeze46.246.2
  • Coors Light46.1346.13
  • Top Job (liquid bleach)46.146.1
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  • DAZN46.0946.09
  • Peligroso Tequila46.0246.02
  • Elysian45.9845.98
  • Giant Eagle45.9645.96
  • BlackBerry45.8945.89
  • Scoop Away (cat litter)45.8845.88
  • Poland Spring Sparkling45.8245.82
  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
  • Mike & Molly45.7845.78
  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
  • L.e.i.45.6545.65
  • Abercrombie & Fitch45.6345.63
  • Men's Fitness45.6245.62
  • GoDaddy45.6145.61
  • Universal Kids45.5645.56
  • FAGE45.5445.54
  • Motel 645.5245.52
  • Scandal45.4945.49
  • Winn Dixie45.4445.44
  • TNT (delivery services)45.4445.44
  • PNC Bank45.4345.43
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  • Miller High Life45.4245.42
  • Nutrisystem45.445.4
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  • WellPoint45.3545.35
  • Orbitz.com45.3345.33
  • Miller Lite45.2345.23
  • Francis Ford Coppola Winery45.1745.17
  • Berkshire Hathaway Home Services45.1645.16
  • Saks Fifth Avenue44.9844.98
  • StyleList44.9644.96
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  • White House Black Market44.9444.94
  • VH144.9444.94
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  • Thermador44.944.9
  • WhatsApp44.7944.79
  • The X Factor44.7544.75
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  • White Claw Hard Seltzer44.7544.75
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  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Travelers (insurance)44.4944.49
  • New York Magazine44.4544.45
  • Hy-Vee44.4244.42
  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
  • Logo (tv channel)44.2844.28
  • Drake44.2644.26
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  • Fruit2O44.2144.21
  • Super 844.1844.18
  • Crystal Springs44.0944.09
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  • Zerowater44.0244.02
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  • Yuban43.8443.84
  • Elle Décor43.7943.79
  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
  • SAP43.6443.64
  • Ciroc43.6343.63
  • United Mileage Plus43.6243.62
  • The Herd43.6143.61
  • Tumi43.6143.61
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  • The Glenlivet43.5743.57
  • Frontier (charcoal)43.5643.56
  • Royal Oak (charcoal)43.543.5
  • WIRED43.3843.38
  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
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  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
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  • Chivas Regal42.9442.94
  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
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  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
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  • Ann Taylor41.8941.89
  • Call of Duty World Championship (tournament)41.7841.78
  • Woman's World41.7641.76
  • Kona41.7141.71
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  • Anderson Cooper 36041.7141.71
  • Buzzfeed41.741.7
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  • Jagermeister41.6341.63
  • TD Bank41.6341.63
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  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
  • Bergdorf Goodman40.9440.94
  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
  • Consumer Cellular40.7840.78
  • Sotheby's International Realty40.7640.76
  • Diesel (fashion)40.7640.76
  • Michelob Ultra40.6740.67
  • Ban40.6640.66
  • MSNNews.com40.5240.52
  • Chico's40.5240.52
  • Travelodge40.5140.51
  • The Goldbergs40.4740.47
  • 5 Hour ENERGY40.4540.45
  • Tidal40.440.4
  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
  • Meet The Press with Chuck Todd40.2840.28
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  • Windermere40.240.2
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  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
  • Seagram's Gin39.9539.95
  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
  • Turner Sports33.7633.76
  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
  • AIG (insurance)30.7930.79
  • Sean "Diddy" Combs30.630.6
  • Empire (tv show)30.5630.56
  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
  • Canadian Mist30.1630.16
  • Univision29.9829.98
  • RBC Bank29.7929.79
  • Natural Light29.7229.72
  • MySpace29.6529.65
  • Pretty Little Liars29.6429.64
  • Golf Channel29.3629.36
  • Amway29.2529.25
  • Kendall Jenner29.1529.15
  • Esquire28.9928.99
  • allure28.9528.95
  • marie claire28.4528.45
  • World of Warcraft - BlizzCon (tournament)28.4428.44
  • Beck's28.328.3
  • Tennis Channel28.1928.19
  • Bud Ice27.3827.38
  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
  • Cox Communication27.127.1
  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
  • Flickr from Yahoo!25.0525.05
  • Tony Robbins24.9524.95
  • Silicon Valley24.9524.95
  • The Bachelorette24.6224.62
  • Keeping Up with the Kardashians24.5324.53
  • Khloe Kardashian Odom24.0124.01
  • Icehouse23.9623.96
  • Gordon's Gin23.9523.95
  • Knights Inn23.823.8
  • The Bachelor23.5823.58
  • Natural Ice23.5123.51
  • Glenn Beck23.3923.39
  • GOLF MAGAZINE23.1923.19
  • MAXIM23.1723.17
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
  • Clorox98.9798.97
  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
  • McCormick (spices)97.0297.02
  • FedEx/Federal Express96.9596.95
  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
  • Crest Pro Health (mouthwash)96.7696.76
  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
  • Glad (trash bags)96.1796.17
  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
  • Olympic Games9595
  • Nestlé94.9694.96
  • CHEEZ-IT94.8894.88
  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
  • Welch's94.6694.66
  • Aunt Jemima94.694.6
  • Dairy Queen94.5294.52
  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
  • Will Smith93.9593.95
  • CVS pharmacy93.9393.93
  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
  • Life Savers (candy)93.7993.79
  • Lipton93.7893.78
  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
  • OxiClean93.1193.11
  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
  • Mastercard93.0893.08
  • Discovery Channel93.0493.04
  • Fisher-Price9393
  • WIKIPEDIA92.9692.96
  • iPad92.8992.89
  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
  • GE (General Electric)92.3292.32
  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
  • Wendy's91.9591.95
  • Sprite91.9591.95
  • Honda91.9391.93
  • Olive Garden91.7191.71
  • Frosted Flakes91.6591.65
  • General Mills91.5391.53
  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
  • Paramount91.2791.27
  • Bounce (laundry product)91.2391.23
  • Batman (character)91.0291.02
  • Hulu90.6990.69
  • Adam Sandler90.5190.51
  • McDonald's90.4890.48
  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
  • Warner Bros.90.3990.39
  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
  • Blue Cross Blue Shield89.8589.85
  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
  • eBay88.9388.93
  • Taco Bell88.9388.93
  • 7-Up88.9288.92
  • Intel88.788.7
  • Ghirardelli88.6788.67
  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
  • Verizon85.2785.27
  • HBO85.2585.25
  • Jelly Belly85.2185.21
  • Great Value (snack foods)85.0885.08
  • Verizon Wireless85.0785.07
  • Arby's84.9984.99
  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
  • Law And Order: SVU78.3778.37
  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
  • Cameron Diaz73.0373.03
  • DC Entertainment73.0373.03
  • Courtyard by Marriott73.0273.02
  • T-Mobile72.9672.96
  • Xbox72.8972.89
  • Jeep Grand Cherokee72.8672.86
  • GoGurt72.8572.85
  • Totino's72.8372.83
  • Huggies Pull-Ups72.7772.77
  • Nike Running72.7772.77
  • Yahoo! Answers72.6472.64
  • Tampax72.672.6
  • Carhartt72.5372.53
  • Ball Park (frozen foods)72.4572.45
  • Woolite72.4572.45
  • Tina Fey72.472.4
  • Fiji Water72.3972.39
  • Smartfood72.3672.36
  • GLACÉAU smartwater72.3272.32
  • Zyrtec72.2672.26
  • Sting (artist)72.1272.12
  • Kellogg's Nutri-Grain72.172.1
  • Instagram72.0872.08
  • Caterpillar72.0472.04
  • TBS72.0372.03
  • Allstate72.0172.01
  • Criminal Minds71.9971.99
  • Crocs71.9571.95
  • Hormel71.7971.79
  • United Airlines71.6771.67
  • Airbnb71.5671.56
  • Red Baron71.5571.55
  • DoorDash71.2471.24
  • ABCNews.com71.2371.23
  • NBC News71.271.2
  • Wheaties71.1771.17
  • Calvin Klein71.1771.17
  • Rold Gold71.1371.13
  • Powerade71.1271.12
  • Healthy Choice71.0971.09
  • Lincoln71.0771.07
  • Best Western70.9670.96
  • Jack Link's70.9170.91
  • expedia.com70.8870.88
  • Fox Network70.870.8
  • TNT (Turner Network Television)70.4870.48
  • Apple Music70.4670.46
  • TIFFANY & CO.70.4370.43
  • Residence Inn by Marriott70.3570.35
  • Viva (paper towels)70.3270.32
  • Allegra (medicine)70.2970.29
  • Stranger Things70.0970.09
  • Seventh Generation70.05