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Wall Street proves how BERA predicts a brand's contribution to business

  • Content: Video
  • Date: 17 February 2020

Greg Milano leads Fortuna Advisors' research and product/service development with groundbreaking advancements clarifying the shareholder value implications of the trade-off between maximizing returns and investing in growth, as well as innovative and contrarian capital deployment studies into the total shareholder return implications of reinvesting in a business versus distributing capital through dividends and share repurchases.

Greg is author of the book, Curing Corporate Short-Termism, which articulates the causes of short-termism and presents an actionable framework to develop better performance measures, strive for aspirational goals, improve resource allocation, implement better budgeting and planning, and motivate superior performance through owner-like incentive programs.

Prior to founding Fortuna Advisors, Mr. Milano was a Managing Director at Credit Suisse. Before joining Credit Suisse, Mr. Milano spent 11 years at Stern Stewart & Co. (the EVA company), where he most recently was a partner and president of the North America Division. He was also founder and CEO of Fortuna Investors, a registered investment adviser, and was on the board while serving as treasurer of The Thomas Matthew Miloscia Foundation, which is a charitable organisation that helps families fighting cancer, among other things.

Greg has been published in the Journal of Applied Corporate Finance (where he is also on the Advisory Board), CFO, FEI Daily, Workspan, The Sunday Times, Sunday Business, Financial Director and the Financial Times, and has appeared on CNBC, Bloomberg and Sky Business News.