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The race for returns: How high-purpose brands are taking the lead

  • Content: Video
  • Date: 22 February 2021

What sets a high-purpose brand apart from a low-purpose one? In this event, CECP’s CEO Investor Forum and Fortuna Advisors, co-authors of the milestone study titled "The Return on Purpose: Before and during a Crisis," came together to unpack the secrets to embedding corporate purpose into your brand for market-moving long-term value creation.

The panelists explored the corporate purpose measurement framework developed by BERA Brand Management and discussed comparative performance during Covid-19, strategic uses of corporate purpose to increase shareholder returns and shared specific strategies for outperforming your peers on a range of metrics, including financial performance, market valuation and shareholder value creation.