The race for returns: How high-purpose brands are taking the lead
- Content: Video
- Date: 22 February 2021
What sets a high-purpose brand apart from a low-purpose one? In this event, CECP’s CEO Investor Forum and Fortuna Advisors, co-authors of the milestone study titled "The Return on Purpose: Before and during a Crisis," came together to unpack the secrets to embedding corporate purpose into your brand for market-moving long-term value creation.
The panelists explored the corporate purpose measurement framework developed by BERA Brand Management and discussed comparative performance during Covid-19, strategic uses of corporate purpose to increase shareholder returns and shared specific strategies for outperforming your peers on a range of metrics, including financial performance, market valuation and shareholder value creation.