Superior brand tracking, decision making, and results start here.
Integrate brand into all your marketing workflows
Solve your most common brand management challenges by tapping into better insights and context from more than 4,000+ global brands so your teams can accomplish all your brand initiatives with confidence.
Identify core factors of your brand’s DNA, know what to prioritize, and how to increase revenue and value over time.
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Build a winning positioning strategy focusing on the right drivers to grow mindshare, consideration, and loyalty.
Test and measure how effectively advertising delivers the proper engagements to influence minds and drive consumers towards your brand.
Understand the relationship different audiences have with your brand, pricing elasticity, and probability of winning brand consideration and loyalty with different target segments.
Discover which metrics will drive the greatest growth potential and adjust allocation to achieve short- and long-term growth goals.
Calibrate brand to financial objectives and spend by decomposing tactical efforts to understand which components move the needle.
Prioritize and de-risk partnership decisions by knowing which relationships close gaps, reinforce strengths, and deliver the best return.
Gain visibility into the metrics driving brand growth and track contribution to revenue and value over time.