Integrate brand into all your marketing workflows
Solve your most common brand management challenges by tapping into better insights and context from more than 4,000+ global brands so your teams can accomplish all your brand initiatives with confidence.
Identify core factors of your brand’s DNA, know what to prioritize, and how to increase revenue and value over time.
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Build a winning positioning strategy focusing on the right drivers to grow mindshare, consideration, and loyalty.
Test and measure how effectively advertising delivers the proper engagements to influence minds and drive consumers towards your brand.
Understand the relationship different audiences have with your brand, pricing elasticity, and probability of winning brand consideration and loyalty with different target segments.
Discover which metrics will drive the greatest growth potential and adjust allocation to achieve short- and long-term growth goals.
Calibrate brand to financial objectives and spend by decomposing tactical efforts to understand which components move the needle.
Partner evaluation
Prioritize and de-risk partnership decisions by knowing which relationships close gaps, reinforce strengths, and deliver the best return.
Brand valuation
Gain visibility into the metrics driving brand growth and track contribution to revenue and value over time.
Connect brand investments to financial results.
Finally understand and report on the financial impact brand investments have on short- and long-term business value. Manage and mitigate risks by assessing and forecasting predictive scenarios to understand which strategies will drive the most significant lift in revenue and enterprise value.
Connect brand investments to financial results.
Go beyond brand tracking and build equity.
Use exclusive, big brand data to find the precise positioning and perfect message to put your brand in front of the right audience.
Get instant results with AI-driven brand intelligence
Measure and optimize brand health in real-time with prescriptive recommendations drawn from the streaming AI-driven brand intelligence software.
Achieve your branding goal
Use a ready-made solution to address your branding concerns, from brand positioning to audience prioritization. Unify all your branding efforts by connecting BERA brand metrics and data across any brand initiative.
Unlock potential with Predictive Brand Technology™
Understand brand performance changes over time, build data-driven predictive scenarios, and unlock which opportunities will drive the most significant impact to increase your brand equity and financial results.
Unlock potential with Predictive Brand Technology™
Understand brand performance changes over time, build data-driven predictive scenarios, and unlock which opportunities will drive the most significant impact to increase your brand equity and financial results.
Trusted by the brands you know and love
