67
+4
|
79
+5
|
56
-2
|
36
-8
|
83
-1
|
69
+7
|
15
-20
|
45
-10
|
76
-2
|
Brand Intelligence Built for Business Growth
Every brand challenge, solved
BERA.ai connects brand strategy to business outcomes, enabling you to measure, predict, and optimize the financial impact of your brand—all in one place.
With AI-powered insights, census-matched data, and predictive analytics, BERA helps you make smarter decisions, prioritize high-value audiences, and drive measurable growth. From tracking brand performance to refining media strategies, we integrate brand data into your marketing ecosystem, and deliver the intelligence to outmaneuver competitors and maximize ROI.
This report is based on insights and data from a first-of-its kind coalition of advertising effectiveness experts: Analytic Partners, BERA.ai, Prophet, System1 and of course, WARC.
How Brand Building and Performance Marketing Can Work Together
Bold, Beautiful, and Divisive: What the Data Says About Jaguar’s Rebrand
Know Your Brand Impact–Everywhere That Matters to You.
Track your brand worldwide with precision. Identify your highest-ROI regions, adapt strategies to local dynamics, and leverage global benchmarks for maximum impact.
Eliminate Blind Spots
- Get a 360’ view of your brand with 130+ real-time metrics. Uncover hidden risks, spot opportunities, and make data-driven decisions with confidence.
Know Why
- Your brand equity metrics move, but why? BERA reveals what’s driving brand performance shifts so you can react faster, optimize strategy, and drive sustainable growth.
Stop the Waste
- Find, prioritize, and engage the audiences that matter most. Plug insights in your media strategy to improve conversion, impact and ROI.
Connect brand investments to financial results with BERA.ai's brand-to-business™ analytics.
Finally understand and report on the financial impact brand investments have on short- and long-term business value. Manage and mitigate risks by assessing and forecasting predictive scenarios to understand which strategies will drive the most significant lift in revenue and enterprise value.
Your Brand Doesn’t Live in a Silo—Neither Should Your Data
Consumers don’t see brands in categories—they see them in culture. BERA.ai measures brand impact the way people experience it: across industries, trends, and lifestyles. Go beyond the competition and uncover what truly drives relevance, loyalty, and growth.
How a Netflix show supercharged Formula 1's brand love
How a Netflix show supercharged Formula 1's brand love
How a Netflix show supercharged Formula 1's brand love
Superior brand tracking, decision making, and results start here #2
BERA.ai: The future of agile marketing, backed by software, data, and professional expertise.
We equip marketing leaders with a powerful trifecta of cutting-edge software, rich data solutions, and expert guidance to fuel real-time decision-making, optimize brand performance, and drive direct business outcomes. Our integrated approach converts complex insights into clear, actionable strategies that keep brands ahead of the curve.
World Class Thought Leadership
Gain further insights from BERA.ai and our esteemed collaborators such as Jim Stengel, Wharton School of Business, University of Calvary, Harvard Business Review, WARC, Fortuna Advisors, The Marketing Arm, Goldman Sachs, and other esteemed collaborators.
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Use brand and data scientists to maximize your efforts
Employ insights from our professional advisors and decision scientists who are experts in marketing, brand management, and brand research.
Access an extensive network of brand experts to do more in less time
Gain access to a world-class advisory network to expand your team's knowledge, follow best practices, and reach your goals faster.
Unify brand efforts by connecting data across all brand initiatives
Integrate brand data with support from BERA.ai's professional services into MediaMixModeling, ad testing, IC, Wall Street reporting, and more.
