Do you know your brand's BERA score?

See What BERA.ai
Can Do For Your Brand

Explore the platform to see how BERA.ai helps brands better understand performance, areas where it can grow equity, and where your brand will be tomorrow.

Determine what stage of development your brand and peers are in.

See where your brand, competitors, and category land on BERA’s Love Curve. Track your BERA Score in real time to understand the strength of your brand’s relationship with different audiences—whether you're building love, deepening it, or at risk of losing connection.

See where you stand today and where you could be tomorrow

Our Today vs. Tomorrow Score measures a brand’s upward and downward trajectory. They provide leading and lagging indicators that reflects consumer perceptions across four key components of a brand: Familiarity, Meaningfulness, Regard, and Uniqueness.

A higher tomorrow score indicates a brand with positive future momentum. To capitalize on that momentum, the brand needs to enhance its perceptions of uniqueness further and expand the audiences to which it connects.

Understand how the relationship of different audiences has changed over time

With 7+ years of historical brand data on 4,000+ brands globally, BERA can track how different audiences' relationship changes with your brand over time.

Track leading and lagging metrics to understand a full 360° view of brand performance, assess risks and opportunities across target audiences to understand where and how to focus on growing your funnel.

Understand what makes up different audience profiles

Understand how different audiences engage with your brand and access critical volumetric data, including Category Spend and Share of Wallet for customer and non-customer engagement segments.

Data Driven Positioning Strategy?

Discover which attributes fall into your brand’s Core (where you have a high association), where you’re a Category Follower (have high association but under-index category), which has Low Association, and where competitors are winning and you have a Latent Connection.

Choose the right brand tracking software solution.

Let us help you evaluate and compare different solutions.

Request Your Custom Brand Assessment

Get a free brand assessment to evaluate how your brand performs against competing brands in your category.

Not ready for a demo? Tour our brand explorer product on your own time.