BERA Audience

Connect with your most valuable audience and start reaching buyers who have an unwavering love for your brand, and have the highest propensity to buy. BERA Audiences has built the most accurate audience datasets by collecting 10 years of historical data encompassing 4,000 brands across 200 sectors and 130 metrics. We offer unparalleled audience segments that empower you to identify distinct audiences for precise targeting or suppression, fully leveraging your brand potential. Tailor your media buys in-market using our meticulously curated audiences, maximizing ROI for audience targeting and presenting an efficient, superior solution compared to off-the-shelf media buys.

Elevate your media strategy with superior data.

Annually, BERA generates 1.9B data points in the US on census matching individuals. The only provider that offers direct measurement of both consumer behavior and brand preferences in real time. The only provider whose metrics have been validated for their connection to business outcomes by independent third parties, such as Forrester, Harvard Business Review, Fortuna Advisors, and leading Marketing Mix Modelling specialists.

  • Reach the right people
  • Quality of data
Prospects

People who are open to spending more in the category and are looking to engage with brands in the category.

Loyalist

People who are emotionally engaged in the category, spend a lot, and are willing to pay a premium.

Rejectors

People who don’t spend in the category and have negative attitudes towards the category.

Find your best potential customers easily with BERA Audiences.

We have the most accurate audience data, carefully maintained and updated. This allows you to run successful advertising campaigns worldwide and gain more customers. We prioritize privacy and security while using these audience segments online, making sure your ads reach the right people wherever they are online.

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KASPER SKOU
CEO, Semasio

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JOE RAAEN
SVP Data Strategy, Publicis

Explore Bera Audiences.

Don’t see your audience? Contact us to create a custom one.

Don’t see the audience you’re looking for in your trading desk? Contact us to create a custom audience for you.