BERA Audience
Connect with your most valuable audience and start reaching buyers who have an unwavering love for your brand, and have the highest propensity to buy. BERA Audiences has built the most accurate audience datasets by collecting 10 years of historical data encompassing 4,000 brands across 200 sectors and 130 metrics. We offer unparalleled audience segments that empower you to identify distinct audiences for precise targeting or suppression, fully leveraging your brand potential. Tailor your media buys in-market using our meticulously curated audiences, maximizing ROI for audience targeting and presenting an efficient, superior solution compared to off-the-shelf media buys.


Elevate your media strategy with superior data.
Annually, BERA generates 1.9B data points in the US on census matching individuals. The only provider that offers direct measurement of both consumer behavior and brand preferences in real time. The only provider whose metrics have been validated for their connection to business outcomes by independent third parties, such as Forrester, Harvard Business Review, Fortuna Advisors, and leading Marketing Mix Modelling specialists.
- Reach the right people
- Quality of data
Prospects
People who are open to spending more in the category and are looking to engage with brands in the category.
Loyalist
People who are emotionally engaged in the category, spend a lot, and are willing to pay a premium.
Rejectors
People who don’t spend in the category and have negative attitudes towards the category.
Find your best potential customers easily with BERA Audiences.
We have the most accurate audience data, carefully maintained and updated. This allows you to run successful advertising campaigns worldwide and gain more customers. We prioritize privacy and security while using these audience segments online, making sure your ads reach the right people wherever they are online.
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KASPER SKOU
CEO, Semasio
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JOE RAAEN
SVP Data Strategy, Publicis
- Kitchenware
- Large Home Appliances
- Small Home Appliances
- Small Home Cleaning Appliances
- Loyal Kitchenware Shoppers
- Kitchenware Rejectors
- Potential Kitchenware Converters
- Auto Care
- Automotive Repair & Maintenance
- Motor Oils
- Tires
- Loyal Auto Care Shoppers
- Auto Care Rejectors
- Potential Auto Care Converters
- Automobiles
- Midsize Sedans
- Midsize SUVs
- Motorcycles
- Trucks & Minivans
- Loyal Automobile Shoppers
- Automobile Rejectors
- Potential Automobile Converters
- Bottled Water, Sparkling
- Bottled Water, Still
- Brandy & Cognac
- Carbonated Soft Drinks
- Champagnes & Sparkling
- Wines
- Coffee
- Cordials & Liqueurs
- Craft Beer
- Domestic Beer
- Energy Drinks
- Flavored Malt Liquor
- Flavored Water
- Fruit & Vegetable Drinks
- Gin
- International Beer
- Loose Leaf Tea & Tea Bags
- MoonShine
- Rum
- Tea Drinks
- Tequila & Mezcal
- Vodka
- Whiskey
- Wine
- Loyal Beverage Shoppers
- Beverage Rejectors
- Potential Beverage Converters
- Celebrities
- CEOs & Business Leaders
- Loyal Celebrity Shoppers
- Celebrity Rejectors
- Potential Celebrity Converters
- Charities
- Loyal Charity Shoppers
- Charity Rejctors
- Potential Charity Converters
- Cameras
- Computer & Peripherals
- Consumer Electronics
- Copiers & Office Equipment
- GME Publishers
- Headset & Speaker Phones
- Mobile Devices & Software
- Software
- Tablets
- Video Games
- Loyal Electronics Shoppers
- Electronics Rejectors
- Potential Electronics Converters
- Entertainment Events & Organizations
- eSports Tournament
- Music Festivals
- Loyal Entertainment Shoppers
- Entertainment Rejectors
- Potential Entertainment Converters
- Extreme Sports Clothing
- Fashion Designers
- Fragrances
- Men’s Apparel
- Outdoor Clothing
- Shoes
- Sports & Leisure Shoe
- Sunglasses
- Training Pants and Youth Pants
- Underclothing
- Watches & Jewelry
- Women’s Apparel
- Loyal Fashion Shoppers
- Fashion Rejectors
- Potential Fashion Converters
- Credit Cards
- Mutual Funds
- Online Brokerage
- Retail Banking
- Finance Shoppers
- Finance Rejectors
- Potential Finance Converters
- Baby Food
- Bakery Goods
- Candy
- Canned & Jarred Foods
- Cereals
- Cheese & Sour Cream
- Chewing Gum
- Chocolate
- Cookies & Biscuits
- Cooking Oils & Sprays
- Frozen Foods
- Ice Cream
- Instant Pudding
- Meats, Poultry & Cold Cuts
- Mixes & Ingredients
- Pasta
- Ready Made Sauces
- Rice, Pasta & Side Dishes
- Salsas
- Sandwich Spread & Syrups
- Sauces, Dressings & Condiments
- Snack Foods
- Soups
- Yogurt
- Loyal Food Shoppers
- Food Rejectors
- Potential Food Converters
- Gasoline Service Station
- Gasoline Shoppers
- Gasoline Rejectors
- Potential Gasoline Converters
- Hotels
- Luxury Hotels
- Midscale Hotels
- Select Service Hotels
- Upper Upscale Hotels
- Hotel Shoppers
- Hotel Rejectors
- Potential Hotel Converters
- Air Care
- All-Purpose Cleaners
- Bath/Shower Cleaners
- Batteries
- Carpet
- Carpet Cleaners (Including Pet Stain Removers)
- Disposable Tableware
- Fabric and Surface Protectants (Ex. Scotch Guard)
- Floor Cleaners
- Furniture Polish
- Hard Surface Cleaners
- Home Cleaning Products
- Home Cleaning Services
- Home Improvement Products
- Household Cleaning Tools
- Indoor & Outdoor Furniture
- Laundry Products
- Paper Goods
- Paper Towels
- Plastic Wraps & Storage
- Toilet Cleaners
- Toilet Paper
- Trash Bags
- Upholstery Cleaners
- Wall Coverings (Paint, Stain & Wallpaper)
- Household Care Shoppers
- Household Care Rejectors
- Potential Household Care Converters
- Industrial Corporations
- Industrial Corporation Shoppers
- Industrial Corporation Rejectors
- Potential Industrial Corporation Converters
- Health Insurance Providers
- Insurance Providers
- Insurance Shoppers
- Insurance Rejectors
- Potential Insurance Converters
- Internet Commerce
- Internet Communication
- Internet News and Information
- Internet Search
- Internet Tools
- Online Gaming
- Online Legal Services
- Sports News Websites
- Travel Booking Sires
- Internet Shoppers
- Internet Rejectors
- Potential Internet Converters
- Delivery Services
- Magazines
- Media & Entertainment
- Movies
- Sports Opinion Programing
- TV Channels
- TV Programs
- TV Programs, News
- TV Subscription & Streaming Services
- TV & Movie Studios
- Media Shoppers
- Media Rejectors
- Potential Media Converters
- Adult Diapers
- Antacids
- Bar & Liquid Soaps
- Beauty Supplies
- Body Wash
- Children’s Disposable Diapers
- Contraceptives
- Cough, Cold & Allergy Remedies
- Deodorants, Antiperspirants & Body Sprays
- Digestive Remedies
- Emergency Contraceptive
- Epsom Salts
- Facial Tissues
- Foot Care
- Multivitamins
- Oral Care, General
- Oral Care, Mouthwash & Rinse
- Oral Care, Toothpaste
- Pain Relievers & Analgesics
- Pharmaceutical Companies
- Sanitary Protection
- Self-Medication Products
- Shampoos, Conditioners & Other
- Hair Care Products
- Shaving Products
- Sun Care
- Personal Care Shoppers
- Personal Care Rejectors
- Potential Personal Care Converters
- Pet Cleaning Products (Stain, Odor & Hair Removal)
- Pet Food & Supplies
- Pet Care Shoppers
- Pet Care Rejectors
- Potential Pet Care Converters
- Real Estate
- Real Estate Shoppers
- Real Estate Rejectors
- Potential Real Estate Converters
- Casual Dining Restaurants
- Pizza Chains
- Quick Service Restaurants
- Restaurant Shoppers
- Restaurant Rejectors
- Potential Restaurant Converters
- Department Stores
- Discount Department Stores
- Dollar Store
- Pharmacies & Drug Stores
- Specialty Retail
- Supermarkets & Convenience Stores
- Warehouse Club
- Retail Shoppers
- Retail Rejectors
- Potential Retail Converters
- Rewards Program
- Rewards Program Shoppers
- Rewards Program Rejectors
- Potential Rewards Program Converters
- Professional Sport
- Sports Shoppers
- Sports Rejectors
- Potential Sports Converters
- Cable Networks & Program Distributions
- Mobile Providers
- Telecom Providers
- Telecom Shoppers
- Telecom Rejectors
- Potential Telecom Converters
- Toys
- Toys Shoppers
- Toys Rejectors
- Potential Toys Converters
- Aircrafts
- Airlines
- Car & Truck Rental
- Luggage
- Travel Vacation
- Travel Shoppers
- Travel Rejectors
- Potential Travel Converters