This is a sneak peek from
BERA's Brand Explorer.
This is a sneak peek from
BERA's Brand Explorer.
- Brand Positioning
- Brand Tracking
- Competitive Intelligence
- Conversion Funnel
- Goal Setting and Forecasting
- MMM
- Audience Targeting
- Audience Prioritization
- Brand Valuation
- Partner Evaluation
- Ad Testing and Optimization
Quantify Brand Shifts.
Pinpoint the Cause.
Understand the economic impact of every brand movement
and uncover what’s driving growth or decline with our
structural equation modeling.
DATA: Total Population | 3 months ending 2025 / 04
You're only seeing part
of the picture.
BERA.ai has insights no other platform can show you-real data on your brand, competitors, and customers. Want to see what you’re missing?
Forrester's Total Economic Impact (TM) of BERA
The Brand Intelligence solution that delivers-$7.6M in Value, 391% ROl, and Payback in Under 6 Months.
Know Your Brand’s True Equity—
And How to Grow It.
Understand how consumers perceive, value, and differentiate your brand with our FMRU-based brand equity score. Track what’s driving growth or decline and take action with confidence.
Brand Equity:
Do you know your Brand-to-Business Connection?
Find out how a 1% increase in Brand Love
can optimize your key business metrics.
See the Signals That Matter.
Understand What’s Driving Change.
Time Series:
Instant Access to 130+ Brand Metrics
Get a 360° view of brand performance, from Brand Equity and Positioning to Engagement, Funnel Metrics, and Competitive Benchmarking—all in one platform.
Understand Your Brand Positioning—
Backed by Data, Not Guesswork.
Harness AI, econometrics, and behavioral data to automate and understand the drivers of brand love across purpose, emotion, function, and experience.
Find the Optimal Position That Drives Love and Growth.
See where your brand stands today—and where it needs to go. Track heritage vs. aspiration, competitive positioning, and core competencies with behavioral data and structural equation modeling to uncover the true drivers of brand love.
Automated, AI-Generated Positioning Briefs
Contextualize attributes within your category, inform strategy with real-world examples, and inspire creativity with visual and video references.
Real-Time Funnel Tracking.
Monitor awareness, consideration, usage, preference, and advocacy in real time. Identify friction points, compare in and out-of-category benchmarks, and automate conversion insights. Set pre- and post-periods to measure impact, and drill into what’s driving each stage of the funnel—all without the guesswork.
Performance Marketing:
Audience Profiling That Fuels Growth.
Identify and size key audience segments—from unawares to loyals—to drive acquisition, retention, and share of wallet. Cross-profile by demographics, category spend, and brand engagement, compare customers vs. non-customers, and uncover out-of-category opportunities to expand your reach.
Always-On, Syndicated Brand Data—Ready Day One.
Access weekly, census-matched data with 11 years of history and 10+ billion consumer data points. Seamlessly integrate insights into reports, BI tools, and media mix modeling with direct API access.
Global Brand Tracking with Localized Precision.
Track 5,000+ brands worldwide and monitor brand equity at both global and regional levels. Identify high-growth markets, tailor strategies to regional dynamics, and optimize impact with precise, data-driven insights.
